[Wheelchairs and Outdoors] Aiming for a society where everyone can enjoy “nature experiences” — Demonstration experiment of outdoor experience-oriented electric wheelchair “ADV-e” conducted on Togakushi Kodo in Nagano Prefecture Image
URL: Auto Technic Japan Co., Ltd. Press release: July 3, 2025 [Wheelchairs and outdoors] Aiming for a society where everyone can enjoy “nature experiences” — Demonstration experiment of outdoor experience type electric wheelchair “ADV-e” conducted at Togakushi Kodo in Nagano Prefecture The challenge of next-generation electric wheelchairs to help promote universal tourism Auto Technic Japan Co., Ltd. (CEO: Mizukami Satoshi, hereinafter referred to as ATJ) conducted a demonstration experiment of the outdoor-compatible electric wheelchair “ADV-e” at the Togakushi Kodo in Nagano Prefecture from June 2nd to 6th, 2025, as part of its efforts to promote universal tourism. The experiment examined systems and products that allow people with mobility restrictions to enjoy nature experiences safely and comfortably with their families and friends, and explored the possibilities of regional tourism and a symbiotic society. Transition URL: Outdoor experience electric wheelchair “ADV-e”, demonstration experiment conducted on Togakushi Kodo | ATJ | Auto Technique Japan
https://prcdn.freetls.fastly.net/release_image/162636/5/162636-5-c386f0e2cfb38a21c6152d0c04519ff0-750×1000.jpg Background of this initiative For wheelchair users, traveling and outdoor experiences come with many barriers, such as steps, unpaved roads, and facilities that are not barrier-free. These circumstances are the factors that discourage people from going out, limiting the options of not only the person themselves but also those who accompany them. To realize “universal tourism” where anyone can enjoy traveling regardless of age or disability, the Japan Tourism Agency is also working to improve the environment through the “Mental Barrier-Free Certification System” and other initiatives. It is expected that this initiative will promote social participation of the elderly and people with disabilities and revitalize the economy by utilizing local tourism resources. ATJ has begun the development of the
outdoor-compatible electric wheelchair “ADV-e” with the aim of creating a society where everyone can share the excitement of experiencing nature with their family and friends. This demonstration experiment was carried out with the full cooperation of the Togakushi Tourism Association and the support of nicomo LLC, which provides local support. The purpose is to verify on-site a system that allows people with mobility restrictions to experience nature of their own volition and spend a rich time. Product concept of “ADV-e” ・A product that allows wheelchair users to experience nature with their families, something they had previously given up on ・Advanced suspension design allows it to handle a variety of nature walking paths, including rough roads, gravel roads, and snowy roads “ADV-e” is being developed as a product that offers a new option to people who have previously given up on enjoying nature with their family and friends. It supports a comfortable and safe experience not only for the user but also for those accompanying them, contributing to improving quality of life and realizing a truly inclusive society. Future plans The second demonstration experiment is scheduled for this fall in the Togakushi area of Nagano Prefecture, and we will continue to work to further improve the product’s performance and establish an operational system. We at ATJ aim to create a society where everyone can access
“opportunities” with peace of mind, without being limited in their scope of social connections and activities due to reasons such as disability or age.
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https://prcdn.freetls.fastly.net/release_image/162636/5/162636-5-d9e89bf12e61f3684fcbf1ac44f466e5-300×200.jpg Auto Technic Japan Co., Ltd. (ATJ) Since its founding in 1982, the company has provided a wide range of engineering services, including design, prototyping, testing, and analysis, in mobility development. For many years, the company has supported each stage of research and development as a technical partner of major domestic automobile manufacturers. In recent years, the company has contributed to human resource development and the promotion of sports culture through the training of young drivers and the operation of racing teams. We are also focusing on efforts to solve social issues, aiming to realize a society where everyone “continues to have the right to move freely.” ■About ZERO-LAB Based on the ATJ corporate philosophy, we are an in-house team that combines mobility knowledge and digital technology to realize a society where everyone “continues to have the right to move freely,” and is conducting research and development to support the safety and security of people with mobility issues who still face many challenges. ・Official website: https://www.autotechnic.co.jp/ ・Recruitment site: https://www.autotechnic.co.jp/recruit/ If you are a company or organization interested in this initiative, or if you are a member of the press who would like to cover it, please feel free to contact us at the address below. 【Contact】 Auto Technic Japan Co., Ltd. Contact: Public Relations Hashimoto / Technology Development Department Takahara TEL: 028-677-2671
Email:atjkouhou@autotechnic.co.jp *This email has been sent automatically, so please do not reply.

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