Consumption exceeds 1.7 trillion yen! The latest key points for capturing the Chinese inbound market
mov Co., Ltd. Press release: July 3, 2025 To members of the media Consumption exceeds 1.7 trillion yen! The latest key points for the Chinese inbound market Explaining the latest trends in the Chinese market and specific countermeasures
https://prcdn.freetls.fastly.net/release_image/24246/892/24246-892-246691de13fdf6c112c60c8b7e5100ba-1000×650.png MOV Inc. (CEO: Makoto Watanabe, Head Office: Shibuya-ku, Tokyo, hereinafter “MOV”), which operates the industry’s largest inbound business media “Visit Japan Lab” and the unified customer acquisition platform for stores “Kuchikomi.com”, will start an online seminar from 15:00-16:00 on Wednesday, July 9th. Participation is free. In 2024, travel spending by foreign visitors to Japan will reach a record high of approximately 8.1257 trillion yen. Of this, China is in the overwhelming first place with over 1.7 trillion yen (about 21% of the total), and also has a top-class presence in terms of the number of nights stayed and the number of visitors. China inbound tourism is a big market and has a huge economic impact. Many companies are now starting to consider whether they should develop a full-scale strategy for China. However, in China, many services, including Google, are subject to restrictions, so unique and customized measures are required, such as using local Chinese social networking and map services. In this seminar, we will explain in an easy-to-understand manner the latest trends in the Chinese market and specific measures, while also covering the basics of inbound strategies. [Apply for free seminar] Seminar points • Learn the basics of inbound strategy! • Learn the size and latest trends of the Chinese inbound market! • Learn countermeasures based on China’s unique SNS and map apps! Seminar contents Mov Inc. Inbound Support Business Headquarters Planner Group Manager Kaneko will provide the latest information and practical know-how to fully respond to the Chinese market. 1. Basics of inbound strategy 2. Overview of inbound tourism in China 3. How to start taking concrete measures 4. Talk session (planned) For business people who want to strengthen their measures for inbound Chinese tourists, it is full of practical tips that can be used right now. We are also planning a talk session with mov employees from China. Please join us and use it to help your company’s inbound strategy. Speakers Mov Inc. Inbound Support Business Headquarters Planner Group Manager Kaneko Taishi
https://prcdn.freetls.fastly.net/release_image/24246/892/24246-892-293194324325d9f32fcc802acfc3759b-792×782.png After joining Colowide Co., Ltd. as a new graduate, he experienced working as a store manager, area manager, and brand marketing manager. Since the launch of a specialized department related to inbound tourism in 2014, he has been mainly in charge of group sales, and in five years the cumulative number of group visitors has exceeded 2 million. In 2023, he joined MOV Co., Ltd. and is engaged in support business related to inbound tourism, mainly for restaurants. [Apply for free seminar]
Inbound conference “THE INBOUND DAY 2025” to be held! A number of impressive speakers will be taking the stage!
https://prcdn.freetls.fastly.net/release_image/24246/892/24246-892-4ef5af9c1c451248f1c8e8614c8fef6e-1200×630.png “THE INBOUND DAY 2025” is a forum for all companies, organizations, local governments, and individuals involved in inbound business to come together at this historic turning point to explore and discuss new perspectives and strategic approaches to maximize Japan’s “unseen potential.” The theme of this first event is “What is inbound?” First speaker (titles omitted, in no particular order) • Toru Hashimoto (Former Governor of Osaka Prefecture, Former Mayor of Osaka) • Hiroshi Mizohata (President, Osaka Tourism Bureau, Public Interest
Incorporated Foundation) • Kenichiro Mogi (brain scientist) • Robert Campbell (Japanese literature researcher, Waseda University professor, director of Sendai Mediatheque) • Kazushi Motoya (President and CEO of APA Group) • Toshihiro Onuma (Google LLC Geo Partnership Japan/China Region Head) • Mika Kusakari (Meituan Outbound Advertising Division Japan Branch General Manager) • Toshihiro Suzuki (Director of Area Marketing, DOCOMO Insight Marketing Inc.) “THE INBOUND DAY 2025” Special page https://event.honichi.com/inbound-day2025/ What is “Kokumi.com” that turns review sites into “more” sales? Image
URL: https://prcdn.freetls.fastly.net/release_image/24246/892/24246-892-66344983a8e96c8dee53c369185c5c41-968×813.png Kokumi.com is a “unified customer acquisition platform for stores” that turns domestic and international review sites into “more” sales. We support store improvement using review analysis data, increasing the number of customers from Google Maps and review sites, and reducing the labor required to update store information on multiple review sites. In addition, we also link with inbound sites and support MEO measures for inbound tourists, such as preparing store information in multiple languages and analyzing reviews. We are widely used by restaurants, commercial facilities, retailers, and even local governments, regardless of industry.
https://prcdn.freetls.fastly.net/release_image/24246/892/24246-892-c3fe6aaa43f109398945a1aaf764df73-1225×1664.png Integrated with 31 sites including your own website! Manage store information, menus, products, and posts all at once With Komuchicom, you can link with 31 domestic and international sites, including your own website and Google Maps. By updating your store’s opening hours, menu information, and other master data, you can update store information and post content on each site in one go, reducing labor hours and helping to attract customers to your store.
https://prcdn.freetls.fastly.net/release_image/24246/892/24246-892-57427333986b30dbf35acc686b79c22a-1225×1664.png ＜Kuchikomi.com feature 2＞ Manage your reviews in one place! AI supports analysis and replies AI analyzes and scores collected reviews and surveys, allowing you to quantitatively analyze customer feedback that is difficult to analyze along various axes, and use the results to make management decisions and improve your store. AI also supports replies to reviews, allowing for smooth communication with customers.
https://prcdn.freetls.fastly.net/release_image/24246/892/24246-892-56cf972f4b8b85adb563ed1b487bdef2-530×720.png Inbound support too! MEO measures utilizing the latest information and know-how With Komoku.com, you can manage and operate Google Maps, Dianping, and other overseas sites, which are important for inbound measures, as well as your own company’s website store search page, all at once. In addition, mov, which provides Komoku.com, operates the industry’s largest inbound business media, “Visit Japan Lab,” and will support your MEO measures by utilizing its extensive knowledge and know-how.
https://prcdn.freetls.fastly.net/release_image/24246/892/24246-892-7b751489378f5149b43c7b446fd3cde1-1999×1410.png Learn more about Kutikomi.com
https://prcdn.freetls.fastly.net/release_image/24246/892/24246-892-d2d8689edd4d899cfde49415d6d40a19-1200×600.png Visit Japan Lab is one of the largest inbound business media in the industry, delivering daily news and data on foreign visitors to Japan to inbound tourism managers and Japan tourism marketing managers.
https://prcdn.freetls.fastly.net/release_image/24246/892/24246-892-7c59cc426b9c9d73be3b76c5839f4153-1200×600.png We provide various inbound-related data, such as the number of foreign visitors to Japan by nationality, route information for entry and exit, and inbound situation by prefecture. At the same time, we also provide various articles in the daily news such as “government policies and trends,” “information on inbound subsidies,” and “know-how for inbound countermeasures.” Learn more about Visit Japan Lab
【Company Profile】 Company name: mov Inc. ( ・Unified customer attraction platform for stores “Operation of Kutikomi.com ・Operation of Kutikomi Academy, a membership site where you can learn about the operation and know-how of review sites ・Operation of the industry’s largest inbound business media “Visit Japan Lab” ・Operation of the information request site “” operated by ■ Inquiries regarding this release pr@mov.am *This email has been sent automatically, so please do not reply.
