【MIYAMOTO CO., LTD.】 “HOTEL MIYAM” to grand open in Koumi Town, Nagano Prefecture on Thursday, July 3, 2025! MIYAMOTO Co., Ltd. Press release: July 3, 2025 “HOTEL MIYAM” will have its grand opening in Koumi Town, Nagano Prefecture on Thursday, July 3, 2025! Have time all to yourself by the lake. A special wellness retreat MIYAMOTO Co., Ltd., a subsidiary of Satoyume Co., Ltd. (Head office: Chiyoda-ku, Tokyo; CEO: Shimada Shunpei; hereinafter “Satoyume”), which produces regional revitalization projects in more than 50 areas nationwide, will open a lodging facility, “HOTEL MIYAM MATSUBARAKO (hereinafter “HOTEL MIYAM”)” on July 3rd as the base of “Koumi SX Field”, which aims to revitalize the region with the theme of SX (Sustainability Experience for Sustainability Transformation). A wellness retreat at HOTEL MIYAM, surrounded by forests and lakes at an altitude of 1,123m. The full details will be revealed for the first time. When you’re tired of the hustle and bustle of everyday life and want to spend some special time, come and join us on a journey where you can surrender yourself to nature and feel the changing of the seasons.
https://prcdn.freetls.fastly.net/release_image/153301/3/153301-3-f2a29d07e793c2ba6930330eefd259e1-2500×1667.jpg Background of “HOTEL MIYAM” grand opening Koumi Town in Nagano Prefecture, located at the foot of the Yatsugatake Mountains, was once a bustling tourist destination and a place of religious worship for the local community, with the Matsubara Lake Plateau at its center. However, in recent years, the population has declined, and
accommodation facilities and restaurants have closed one after another, raising concerns about the decline of the local economy. Sato Yume has been working with Koumi Town since 2017 to jointly develop the “Ikou Machi Koumi Project,” which provides a place of relaxation for people working in urban areas. We have supported the creation of a place for companies to improve their mind and body by promoting initiatives that utilize the nature, food, and local resources unique to Koumi Town, such as developing therapy programs, training local therapists, and establishing workcation facilities. And now, as the next step in this ongoing challenge with Koumi Town, we are launching a new project called “Koumi SX Field,” which will create
“community-based SX (sustainability transformation)” in the entire town. At Koumi SX Field, we redefine “SX” as “Sustainability Experience for Sustainability Transformation” and create an
opportunity to transform into sustainability through sustainable experiences at this location. The core base of this is the
accommodation facility “HOTEL MIYAM”, which utilizes the building of the inn “Miyamotoya” that used to operate on the shores of Matsubara Lake. The building that we took over after the inn closed down has been carefully renovated and reborn as a small inn with a total of 7 rooms.
https://prcdn.freetls.fastly.net/release_image/153301/3/153301-3-df056c057f820a7ef2d3e72fdb43abfa-1500×1096.jpg HOTEL MIYAM is located at the foot of the Yatsugatake Mountains, on the shores of Lake Matsubara.
https://prcdn.freetls.fastly.net/release_image/153301/3/153301-3-916ec09e8c5243e09118b580b329d61c-718×718.png ●Official website https://hotel-miyam.com/ ●Official Instagram https://www.instagram.com/hotel_miyam/ A special wellness retreat where you can spend time by the lake all to yourself • “HOTEL MIYAM” facility overview HOTEL MIYAM is a small inn with 7 rooms located on the shores of Lake Matsubara, surrounded by a quiet forest at an altitude of 1,123m in Koumi Town, Nagano Prefecture. Taking over the name of the former guesthouse “Miyamotoya,” the hotel is named “MIYAM” and the attached restaurant is named “OTO.” What MIYAM values is to surrender yourself to nature, feel the changing of the seasons, and spend your time as your heart desires. To come into contact with the local people and culture, and to think about the environment and society that surrounds you. The scent of plants, the sounds of nature, and a dish of food made with local ingredients. Open your five senses and slowly experience your own richness.
https://prcdn.freetls.fastly.net/release_image/153301/3/153301-3-c959b0e4ecfe19ef92caff56d99aafde-2500×1667.jpg Of the 7 rooms, 6 face the lake. Six of the seven rooms face the lake, and each room has a different shape and style. There is the Grand Suite Room (4 people) where you can have the luxurious view of Yatsugatake all to yourself, the Lakefront Twin Room (2 people) where you can enjoy the changing scenery from the window bench and bath, and the Creators Twin Room (2 people) which is perfect for work or creative activities. For more information, please visit the official website. https://hotel-miyam.com
https://prcdn.freetls.fastly.net/release_image/153301/3/153301-3-7f90963871a0c993f3cf5caeb6aaf3d4-1786×770.png • Accommodation Plan The accommodation plan includes one night stay and two meals, allowing you to enjoy a leisurely time by the lake. Meals are served at the attached “Restaurant OTO”. We have a variety of items available to help you relax and heal your mind and body, such as MIYAM’s original herbal tea, a picnic set that allows you to stroll freely around the lake, and a shared book lounge. We will also give you a ticket to the nearby hot spring, Hachimine-no-Yu. ●Stay image (1 night 2 days)
https://prcdn.freetls.fastly.net/release_image/153301/3/153301-3-eea014729bd01b0caf776ec4e09f57c4-2500×1667.jpg 15:00 “Mini Therapy” Walking in the Lakeside Forest After checking in, you will be guided by a therapist to a mini therapy walk through the forest. Your mind will slowly relax as you listen to the birds singing and feel the sunlight filtering through the trees.
https://prcdn.freetls.fastly.net/release_image/153301/3/153301-3-5cbd2dadabf3dd39da81c8e4c41ba0f5-1440×960.jpg 16:00 Hachimine-no-Yu hot spring, with free-flowing water from the source With a free hot spring ticket, you can use the hot spring facilities, which are a 5-minute drive from the hotel. In addition to the open-air bath with a spectacular view of the Yatsugatake Mountains, you can also enjoy the sauna and bedrock bath. Image
URL: https://prcdn.freetls.fastly.net/release_image/153301/3/153301-3-67444cff6d35ed233f60c2854728701d-2500×1667.jpg 18:30 Dinner at Restaurant OTO Enjoy a course meal featuring seasonal and local bounty at Restaurant OTO, which has the concept of “slow terroir by the lake.”
https://prcdn.freetls.fastly.net/release_image/153301/3/153301-3-5a7eb9a3e9212fc48a93fd5c468ab436-2500×1667.jpg 21:00 Spend the evening around the fireplace After dinner, light the fireplace that has been used since the days of “Miyamotoya”. Enjoy the quiet evening as you watch the flames flicker.
https://prcdn.freetls.fastly.net/release_image/153301/3/153301-3-5ae46bb1fc0c3331f909449c094e0b01-2500×1667.jpg 08:00 Start your day with breakfast at OTO OTO’s breakfast is a morning plate with a fresh and gentle taste. Greet the morning calmly while watching the lake surface, which shows a different look from the first day.
https://prcdn.freetls.fastly.net/release_image/153301/3/153301-3-3d39e45c0f49cc4bd091d339553dfa0e-2500×1667.jpg 10:00 Enjoy the whole lakeside as you like Walk around the lakeside or take a boat ride. There are as many ways to enjoy this place surrounded by forest and lake. After checking out, enjoy various places around the town. ＜Grand Opening Special Plan＞ The Grand Opening Special Plan allows you to enjoy the hotel experience at HOTEL MIYAM at an early and special price. ◯ Period: Thursday, July 3, 2025 to Monday, October 6, 2025 ◯ Price: Twin room 1 person 23,800 yen (tax included) and up *For 2 people per room/Dinner and breakfast included ◯ How to make a reservation: Available on the official website http://hotel-miyam.com/ ◯ For inquiries, please contact:
info@miyam-oto.com *Prices vary depending on the date. *This plan will end as soon as the maximum number of participants is reached. • Introducing the HOTEL MIYAM General Manager HOTEL MIYAM’s general manager will be Jun Shinohara, who has been dedicated to the local community at the Koumi Town Hall for 26 years. After working as a government official and running around the town, he will now be the one to welcome visitors and convey the charms of the area. Image
URL: https://prcdn.freetls.fastly.net/release_image/153301/3/153301-3-7d57d813b2d6968f9a517f99203af953-1425×1425.jpg General Manager Jun Shinohara HOTEL MIYAM General Manager Comment from Mr. Shinohara We are pleased to announce the opening of “HOTEL MIYAM MATSUBARAKO” in our hometown of Koumi Town. We have worked for the Koumi Town Hall for many years, and will utilize the experience we have gained from working with the local community to create a hotel that can convey the charm of this town to visitors. All of our staff will do their best to provide you with hospitality so that you can spend a relaxing time in Koumi Town, surrounded by nature and the warmth of people. We ask for your support in the journey of HOTEL MIYAM that is about to begin. Lakeside slow terroir, Restaurant OTO Food is at the heart of your stay at HOTEL MIYAM. At Restaurant OTO, which is attached to the hotel, two chefs with experience working in French restaurants in Tokyo show off their skills with the concept of “lakeside slow terroir.” Enjoy cuisine that is in tune with the rhythm of nature, along with the seasons and climate that the food is made of. Dinner is a course meal of about eight dishes. Using seasonal, locally produced ingredients, each dish is a taste that can only be enjoyed at that time. In addition to the taste, the texture, aroma, and feel of the food make for a dining experience that goes beyond just eating, adding color to a quiet lakeside evening. In addition, with the cooperation of the famous store “Sake Shop Shimizuya” in Koumi Town, we have carefully selected wines and sake from Nagano Prefecture. We also offer homemade non-alcoholic drinks.
https://prcdn.freetls.fastly.net/release_image/153301/3/153301-3-de5950b3b46c385a4c8174eaf6b12b35-1286×566.png For breakfast, enjoy a plate of mild flavors while gazing at the lake surface in the morning. We offer a menu that changes with the season, including egg dishes and fresh salads.
https://prcdn.freetls.fastly.net/release_image/153301/3/153301-3-bd3151edc78a185a0edbde736c72c5cd-2038×904.png • Introducing the chefs of Restaurant OTO The chefs at Restaurant OTO are Yuji Miyashita, a native of Tomi City, Nagano Prefecture, who has experience in French restaurants in Tokyo and Paris, and Daigo Sugo, who moved here for this project after working in hotels and auberge restaurants. Based on the French cooking methods that the two chefs have gained experience in, they create a dish that incorporates the deliciousness they have found in this area.
https://prcdn.freetls.fastly.net/release_image/153301/3/153301-3-46c56234a54f4132faad7f67aceceb5e-2500×1667.jpg Right: Yuji Miyashita, Left: Daigo Sugo • About space Restaurant The most distinctive feature of OTO is the view of Lake Matsubara that can be enjoyed from the windows that cover the entire wall. On a clear day, you can see the Yatsugatake Mountains peeking out from the other side of the lake. You can enjoy the scenery, which changes depending on the time of day, from your special seat.
https://prcdn.freetls.fastly.net/release_image/153301/3/153301-3-4e7721f7aef2ee74c4088fd09d10473d-2500×1667.jpg View from Restaurant OTO (spring, light rain, 14:00)
https://prcdn.freetls.fastly.net/release_image/153301/3/153301-3-6708104f9170df82e0026e9ebf54aed0-1016×1016.png Restaurant overview Store name: Restaurant OTO Business days: Same as HOTEL MIYAM Business hours: From 6:30 p.m. Number of seats: 20 seats Course: Lakeside slow terroir (about 8 dishes) using seasonal local ingredients *For the time being, we are only open to guests staying overnight Opening reception will be held on June 26, 2025 Prior to the grand opening of “HOTEL MIYAM”, an opening reception was held on Thursday, June 26th, inviting relevant parties. On the day,
representatives of the local government office, assembly, chamber of commerce, financial institutions, local business people, and those who worked hard to open the hotel were invited, and MIYAMOTO’s
representative Asahara gave a business explanation. In addition, each of the relevant parties gave a speech, and “HOTEL MIYAM” gave a tour of the facilities.
https://prcdn.freetls.fastly.net/release_image/153301/3/153301-3-34a2c460e18c7ef3b0a2221aed13ed58-3309×2008.jpg Guests at the opening reception • Comments from guests and company representatives at the grand opening ●From Mr. Hiroshi Kurosawa, Mayor of Koumi Town We would like to offer our heartfelt congratulations on the opening of HOTEL MIYAM on the shores of Lake Matsubara. This facility is a renovated inn that was once loved by many people, and is being reborn with new life. It is a great pleasure for me, as the mayor and as a resident of the town, that this place, which has been closed for a long time, will once again become a hub of activity in the town. This area overlooking Lake Matsubara is blessed with the beauty of nature in every season, and has provided healing and inspiration to many visitors. I am confident that HOTEL MIYAM will provide visitors with a special experience in harmony with this wonderful environment. I also hope that this opening will be an opportunity for even more people to learn about the charms of Koumi Town. ●From Takeshi Asahara, Representative Director of MIYAMOTO Co., Ltd. We are honored to open HOTEL MIYAM on the shores of Lake Matsubara in Koumi Town, Nagano Prefecture. We want this hotel to be more than just a place to stay; it’s a “new destination” where you can immerse yourself in nature and find peace of mind and body. The relationship between cities and rural areas has changed significantly in recent years. In an era when people visit the area for a variety of reasons, not just for tourism but also to work, learn, heal, and connect, we hope that this hotel will become a starting point for spreading the charm of the small town of Koumi to the whole country and the world. We received a great deal of support from local people, related companies and organizations, Satoyume Co., Ltd., and many others for our opening. We would like to take this opportunity to express our sincere gratitude. ●Sato Yume Co., Ltd. Representative Director Shimada Shunpei Koumi Town has been working with us for about 10 years, starting with support for the launch of the Ikeumachi Komi Project, and we are deeply moved and pleased to be able to establish a company called MIYAMOTO in the town with the local community and mark the opening day of the hotel. Hotels include clothing, food and shelter, and we believe that they are also a media that can express the lifestyle and lifestyle of the community. I hope that those who stay at the hotel will be attracted to the lifestyle and lifestyle of Koumi Town, and will lead to revisiting, populations involved, and even moving and settling. Sato Yume will also be working to contribute more deeply to the business and the region. About reservations HOTEL MIYAM will open on Thursday, July 3rd, 2025. As a special plan to commemorate the opening, we are currently running a campaign where you can quickly enjoy the accommodation experience at HOTEL MIYAM at a great price. You can make a reservation through the official website. ◯ Period: Thursday, July 3rd – Monday, October 6th, 2025 ◯ Price: Twin, 23,800 yen (tax included) per person *When using 2 people per room/Dinner and breakfast included ◯ How to make a reservation: Now accepting applications on the official website http://hotel-miyam.com/ ◯ Contact: info@miyam-oto.com *Prices vary depending on the date. *This plan will end once the capacity is reached. ・Facility name: HOTEL MIYAM MATSUBARAKO / Restaurant OTO ・Location: 4779-1 Toyosato, Koumi-cho, Minamisaku-gun, Nagano Prefecture ・Number of rooms: 7 rooms in total ・Business hours: Check-in from 14:00 / Check-out from 11:00 ・Contact: info@miyam-oto.com Operating company/Contact information Company name: MIYAMOTO Co., Ltd. Location: 4779-1 Toyosato, Koumi-cho, Minamisaku-gun, Nagano Prefecture Representative: Representative Director Asahara Takeshi Established: June 27th, 2023 Contact: info@miyam-oto.com URL: http://hotel-miyam.com/ Since 2017, the company has continued to provide support for a wide range of activities, including launching the Ikeumachi Komi Project, which utilizes Koumi Town as a place for healing for businesses, and creating and developing the therapy program “Re-Design Therapy,” and developing human resources, and has decided to make further
commitments and established it in June 2023 as a wholly-owned subsidiary of Sato Yume. With the focus on launching Koumi SX Field and the base facility “MIYAM/OTO”, we aim to contribute to the creation of Koumi Town’s sustainable town through a rooted community. ▼Click here to release Koumi SX Field Start Sato Yume is a business production company specializing in regional revitalization, with its corporate identity, focusing on “Local Business Incubator: a company that starts with people and creates businesses in the region.” In more than 50 areas across the country, we work with the local community, from planning to launching and managing projects. We are working on creating a variety of businesses starting from people, including a “complete hotel along the line” (Okutama-cho, Ome-shi, Tokyo), a “Nipponia Kosuge no Orimura Village” (Kosuge Village, Yamanashi Prefecture), a concept of “a village of 700 people becoming one hotel,” a “Healing Forest Project” (Shinano Town, Nagano Prefecture), a town’s own antenna shop and local trading company business, Kahokurashi (Kahoku Town, Yamagata Prefecture). Location: 3-4-5 Kudanminami, Chiyoda-ku, Tokyo, Villa Apex Ichigaya 801
Representative: Representative Director Shimada Shunpei Established: April 17, 2012 Business content: Project production specializing in regional revitalization, accompanied consulting URL:
https://satoyume.com/ Details about this release *This email was sent automatically, so please do not reply.
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