[FELISSIMO Co., Ltd.] This summer, “KOBE PORT TOWER × Dick Bruna TABLE in KOBE Waterfront” will be held in the Kobe Waterfront area in conjunction with Miffy, who is celebrating her 70th anniversary. The full details will be revealed for the first time before the opening!
FELISSIMO Co., Ltd. Press release: July 2, 2025 To the media This summer, “KOBE PORT TOWER × Dick Bruna TABLE in KOBE Waterfront” will be held in the Kobe Waterfront area, in celebration of Miffy’s 70th anniversary. The full details will be revealed for the first time before the opening! From July 23rd for two months, Kobe Port Tower and 15 other participating facilities and the 910,000 square meter bayside tour area will bring a variety of Kobe experiences, including sightseeing, gourmet food, night views, and museums, and a summer event that will make everyone from adults to children smile will be announced at a press conference. Felissimo held the “KOBE PORT TOWER × Dick Bruna TABLE in KOBE Waterfront” event press conference at Stage Felissimo Hall (Chuo-ku, Kobe) on Wednesday, July 2, 2025. This event will be held from Wednesday, July 23rd to Monday, September 22nd, 2025, at Kobe Port Tower, where Felissimo operates the rooftop deck, observation deck, and the lower floor entrance and ticket booth, and at the wine bar and cafe restaurant Dick Bruna TABLE, where you can enjoy wine, food, and conversation with Dick Bruna’s illustrations. It will start at the same time as the “Miffy 70th Anniversary Exhibition” sponsored by Felissimo, held at the Daimaru Kobe store. It will be held at 15 facilities and spots surrounding Kobe Port (commercial facilities, hotels, aquariums, arenas, sightseeing boats, etc.). With about a month until the opening, a press conference was held today to announce details of the diverse experiences at each spot. The speakers spoke of their enthusiasm for the event, saying, “We want to help bring out the best in Kobe by turning each of its current charms into a larger cluster of charms” (FELISSIMO CEO Kazuhiko Yazaki), and “We hope that this event will be well-received by many people and bring even more excitement and hope to the city of Kobe” (Kobayashi Reiko, Managing Director, Kobe Tourism Bureau). *”910,000 square meters” is the approximate area of the sightseeing area where the participating facilities of Kobe Waterfront and the former settlement are located (Felissimo’s own research)
https://prcdn.freetls.fastly.net/release_image/12759/3979/12759-3979-15d27c4748eb165ad51e4604130b3a7b-3900×2605.jpg From left: Hotel Okura Kobe Co., Ltd. Deputy Director of
Accommodations Nishitani Ayaka, Kobe Tourism Bureau Executive Director Kobayashi Reiko, Felissimo Representative Director and President Yazaki Kazuhiko, Felissimo Port Tower Business Division Manager Tomita Hiroyuki, Felissimo Public Relations Department Saito Asami In the first part of the event announcement, Kazuhiko Yazaki, president and CEO of Felissimo, which moved its base to Kobe immediately after the Great Hanshin-Awaji Earthquake and has been working on reconstruction efforts since then, said, “This event marks 30 years since Felissimo moved to Kobe and the 60th anniversary of our founding, so we are calling it ‘Kobe Waterfront Happy Jack 2025.’ We would like to continue to expand this initiative in various ways. Please look forward to the moment when Kobe’s waterfront shines even more with Miffy.” Next, Reiko Kobayashi, Managing Director of the Kobe Tourism Bureau, gave a speech, saying, “The waterfront, which is undergoing redevelopment, is now becoming the new face of Kobe. An event that will allow you to fully experience the Kobe waterfront will start here this summer.” FELISSIMO Port Tower Business Division Manager Hiroyuki Tomita also expressed his enthusiasm, saying, “This event will be a limited-time collaboration event on each floor of Kobe Port Tower, and will be held as a large-scale project in collaboration with multiple facilities and spots across the entire Kobe Waterfront. It’s a summer event that will make everyone, from adults to children, smile.”
https://prcdn.freetls.fastly.net/release_image/12759/3979/12759-3979-10ce97b782496a3f01ba0ad15cec92b2-942×787.jpg “KOBE PORT TOWER × Dick Bruna TABLE in KOBE Waterfront” event logo (top image), aerial photo of the area (C) Kobe City, and map (bottom image) ◆Participating and related facilities and stores※Titles omitted, in no particular order※Circled numbers are those on the map 1. Dick Bruna table Kobe 3. Hotel Okura Kobe 4. Kobe Port Tower 5. PORT TERRACE 6. Event flags 7. Kobe Meriken Park Oriental Hotel 8. Le Pin Main Branch 9. AQUARIUM×ART atoa 10. Stage Felissimo Felissimo]11. Kobe Minato Onsen Ren 12. TOTTEI/G-LION ARENA KOBE13. Mosaic Ferris Wheel 14. Kobe Resort Cruise boh boh KOBE15. Hotel La Suite Kobe Harborland *At position 2, “70th Anniversary of Birth” is displayed. “Miffy Exhibition (Daimaru Kobe Store)” will be held. *Business hours are according to each facility. *Details of the content of each facility will be announced by each facility and store in due course. *Facilities may be subject to change. *The number of participating facilities has been increased by 3 since the last announcement.
https://prcdn.freetls.fastly.net/release_image/12759/3979/12759-3979-cbc4977a25b15a9148d215bd8939cae0-3222×1400.jpg In addition, the second part of the tasting session was held at the restaurant on the second floor of Stage Felissimo, where the menus of “Strawberry Pudding and Colorful Soda in a Miffy Printed Bottle” (top left) and “Miffy’s Miffuille” (top center) and “Afternoon Tea Set” (top right) that will be served for this event at the Kobe Port Tower Observation Floor 3F were introduced and photographed, and a tasting session of “Port Tower Strawberry Pudding Miffy” (bottom right) was also held. *Images are for illustrative purposes only and are subject to change. All prices include tax.
https://prcdn.freetls.fastly.net/release_image/12759/3979/12759-3979-85624a5ef2cb6aa212a3447dd99501d8-3061×1400.jpg Felissimo Port Tower Division explaining the plans for limited edition goods and food and beverage menus Kumiko Tamaki ◆Highlights announced today Kobe Port Tower Rooftop Observation Deck / Brilliance Tiara Open-air Deck A Miffy photo spot appears on the glass wall. You can also see the Miffy flag fluttering in the sky at the top of Kobe Port Tower, 108 meters above ground. Information website >>
https://feli.jp/s/pr250702/2/
https://prcdn.freetls.fastly.net/release_image/12759/3979/12759-3979-d3f1a11157852af105efd3e6426ebdd2-919×351.jpg Left: Miffy design on glass wall (image). Right: The top of Kobe Port Tower where the Miffy flag is raised. Kobe Port Tower 5th Floor Observation Deck/Smile Park Fun photo spots will be available, including a 150cm-tall event logo panel. Kobe Port Tower, 4th floor observation deck / Brilliance Museum A museum of light illuminated by unique video effects, interactive devices collaborate with Dick Bruna’s illustrations.
https://prcdn.freetls.fastly.net/release_image/12759/3979/12759-3979-774a567f7a524e94e812852615c05700-668×437.jpg Dick Bruna’s illustrations will be designed on the wall of the fourth floor observation deck (pictured above (C) Suzuki Fumihito). (Image below *Image is for illustrative purposes only.) A Miffy illustration will be designed on the mechanism on the floor of the 4th floor observation deck (image above). (Image bottom)
https://prcdn.freetls.fastly.net/release_image/12759/3979/12759-3979-7316dd046490aa580d6f9072cde19fe2-1475×1163.jpg We will be exhibiting Miffy ear mirrors made with LED neon lights. You can enjoy taking photos by attaching ears to your own reflection in the mirror. *Images are for illustrative purposes only.
https://prcdn.freetls.fastly.net/release_image/12759/3979/12759-3979-5cddc211fd357574b14308b9e1fa64e4-954×1017.jpg 〈Kobe Port Tower〉3rd floor observation deck／Ready go round A rare revolving cafe and bar in Japan, this cafe will be collaborating with Dick Bruna Table Kobe. Limited edition sweets and more will be on offer.
https://prcdn.freetls.fastly.net/release_image/12759/3979/12759-3979-3a69e256d9f889c34e5d91587c4c474c-3900×1268.jpg The revolving cafe and bar on the third floor of the observation deck (left image, C. Suzuki Fumito) will be adding a new menu item, “Strawberry pudding and colorful soda in a Miffy-printed bottle” (right image), available only to those who make a reservation. *The image on the right is for illustrative purposes only. Information website >> https://feli.jp/s/pr250702/2/ Kobe Port Tower 2nd floor observation deck / Kobe Port Tower Shop by Felissimo We will be selling limited edition original goods in collaboration with Kobe Port Tower and new Dick Bruna Table goods. 【NEW】PT×DBT Bottled Bolo 1 piece ¥800 (tax included)
https://prcdn.freetls.fastly.net/release_image/12759/3979/12759-3979-0d52250cb384a6118ed808bbbca17114-3664×1400.jpg These Bolo candies come in a cute round case. If you look closely, you’ll see that they are designed with Miffy and illustrations that appear at this event. They’re so cute you’ll want to line them up. (※Also sold at “Dick Bruna Table Kobe.”) 【NEW】Logo Canvas Tote Bag, Medium Size, New Color Blue, 1 pc, ¥3,630 (tax included) 【NEW】Logo canvas tote bag, size S, new color blue, 1 piece, ¥3,080 (tax included)
https://prcdn.freetls.fastly.net/release_image/12759/3979/12759-3979-1e76e9bec0027def86d332ad8016c049-3900×1877.jpg The ever-popular logo canvas tote bag is now available in a cute, adult-like new color, nuanced blue. The long-awaited smaller S size, which can be used for short trips or as a lunch bag, is also now available. The M size has a zippered hanging pocket inside and a bottle holder that can hold a wine bottle, and the S size also has the same hanging pocket inside as the M size. (M: approx. 42cm wide, 29cm tall, 13.5cm deep S: approx. 34cm wide, 24cm tall, 14cm deep *Also sold at Dick Bruna Table Kobe.) 〈Kobe Port Tower〉Lower floors 3rd and 4th floors / Restaurant, cafe & bar PORT TERRACE A restaurant, cafe & bar where you can enjoy a comfortable time with a view of Kobe Port and the outdoors from every seat, and an open terrace created during the renovation. We will be offering two limited edition sweets that express the sea and mountains of Kobe while imagining the world of Dick Bruna. Website information >> https://www.portterrace.jp/
https://prcdn.freetls.fastly.net/release_image/12759/3979/12759-3979-03d220983101c5361f2ba300f648237d-3598×1684.jpg 〈Kobe Port Tower〉Lower floor 3/in front of elevator 【NEW】Kobe Port Tower x Dick Bruna TABLE Limited Commemorative Medal 1 of each ¥700 (tax included) Limited medals commemorating this event will be sold. The front can be chosen from two colors: black (second from the left in the image) and light blue (third from the left in the image). The back side can be engraved with the date you climbed Kobe Port Tower or your favorite name on the gold surface.
https://prcdn.freetls.fastly.net/release_image/12759/3979/12759-3979-129bb2fb54759030512e3d8de598e862-1764×500.jpg Vacant land around Kobe Port Tower Miffy’s eyes and mouth will be designed in the event space on the south side of Kobe Port Tower.
https://prcdn.freetls.fastly.net/release_image/12759/3979/12759-3979-fcf9b57e13e8d78da465242bc6b52f93-1012×690.jpg ※Image is for illustrative purposes only. 〈Kobe Waterfront〉Event Flag Flags designed for this event will be displayed in the “New Seaport Area”, “Kyobashi Line”, “Kyobashi Promenade” and other areas of Kobe Waterfront to excite tourists traveling around.
https://prcdn.freetls.fastly.net/release_image/12759/3979/12759-3979-d385f5b0fe8621acc0d32a11913be261-425×452.jpg ※Image is for illustrative purposes only. Wall Art at Stage Felissimo Miffy’s eyes and mouth will be designed on both the east and west sides of Stage Felissimo, where Felissimo’s headquarters is located.
https://prcdn.freetls.fastly.net/release_image/12759/3979/12759-3979-5bb2e897cac7d61967600f014d745ee7-1367×493.jpg *All images are for illustrative purposes only. TOTTEI Miffy Art Miffy’s cute face will appear on the TOTTEI PARK stage plaza and the wall on the first floor of the outdoor elevator. Guide website＞＞ https://www.totteikobe.jp
https://prcdn.freetls.fastly.net/release_image/12759/3979/12759-3979-e8a7abc6a697581c7237827c43b427a3-2411×675.jpg *The image on the right is for illustrative purposes only. ＜GLION ARENA KOBE＞ In-store art and collaboration menu Miffy’s cute face will also appear on the lamps in TOTTEI STAND BUOY (cafe & bar). Cheesecake will also be sold as a collaboration menu item. Information website＞＞ https://www.totteikobe.jp/food_shop/article/6794
https://prcdn.freetls.fastly.net/release_image/12759/3979/12759-3979-0f239a4601bcde8f59b486b778dab6ab-2412×675.jpg *The image on the right is for illustrative purposes only. Miffy video projection on the Mosaic Ferris Wheel Miffy’s face will appear on the Mosaic Ferris Wheel at Kobe Harborland umie. The Miffy event logo will also be affixed to the glass inside the Ferris wheel gondolas, so you can enjoy the night view of Kobe with Miffy. Guide website＞＞ https://umie.jp/features/mosaickanransya
https://prcdn.freetls.fastly.net/release_image/12759/3979/12759-3979-e6d99487a873747f7412234b1d9a424e-996×292.jpg 〈AQUARIUM×ART atoa〉Collaboration Framed Exhibition atoa is a new urban aquarium that combines aquariums and art. There are eight zones with different worldviews, such as caves, space, and a spiritual forest, where you can meet creatures in a space that makes you feel like you’ve entered a scene from a movie or play. Guide website >> https://atoa-kobe.jp/
https://prcdn.freetls.fastly.net/release_image/12759/3979/12759-3979-98bb63ed9ef5b0399eb502c0621f52d6-658×362.jpg *The image on the right is for illustrative purposes only. Kobe Meriken Park Oriental Hotel> Collaboration Accommodation Plan, Sweets We offer accommodation plans with an original keychain, an afternoon tea set that looks like Miffy is walking around the city of Kobe, and original drinks. Enjoy the panoramic views overlooking the entire waterfront. Information Website >>
https://www.kobe-orientalhotel.co.jp/topics/121/
https://prcdn.freetls.fastly.net/release_image/12759/3979/12759-3979-8975d684c002b121ff6299039ca313fb-2596×857.jpg Hotel Okura Kobe> Collaboration Room Plan Original Dick Bruna with the Hotel Okura Kobe logo An original room plan with merchandise and touches on Dick Bruna’s illustrations will be released for a limited time. The room has a view of Kobe Port Tower. Information Website >> https://feli.jp/s/pr250702/3/
https://prcdn.freetls.fastly.net/release_image/12759/3979/12759-3979-851ea913d8b0eb6a0096638ea2c11613-3900×1295.jpg *The right of the image is for illustrative purposes only. Hotel La Suite Kobe Harborland> Collaboration Room Plans and Menu Miffy Peach Afternoon Tea is served at the lounge and bar “Grand Blue.” We also offer accommodation plans where you can enjoy the same afternoon tea in your room. We will give you a limited edition sticker that can only be obtained here. Information Website >> https://www.l-s.jp/ Image
URL: https://prcdn.freetls.fastly.net/release_image/12759/3979/12759-3979-c37db3e9088c7fe00186626e71f92af8-3900×1289.jpg *The right of the image is for illustrative purposes only. Kobe Minato Onsen Ren> Collaboration Menu Miffy’s “Fuwakoori” is served at the restaurant “Suiren.” You can choose from three types: mango, strawberry, Uji matcha and Hokkaido azuki. We will give you a limited edition sticker that can only be obtained here. Information Website >> https://ren-onsen.jp/
https://prcdn.freetls.fastly.net/release_image/12759/3979/12759-3979-f87444b3694b3bba77f9e1f6a2863d0d-3900×1292.jpg Le Pin Main Store> Collaboration Menu We offer a Miffy takeout set, which includes two of your favorite breads and drinks. We will give you a limited edition sticker that can only be obtained here. Information Website >> https://www.l-s.jp/lepan/lasuitelepan/lepan/
https://prcdn.freetls.fastly.net/release_image/12759/3979/12759-3979-a6a8c3de767a2ef0a260932202cf2370-3191×1606.jpg Kobe Resort Cruise Boh Boh KOBE> Collaboration Menu You can see the beautiful cityscape of Kobe, the Akashi Kaikyo Bridge and the Rokko Mountains, and even from the onboard sky deck, which is closest to the most airplane in Japan, you can enjoy a close-up plane departing and arriving at Kobe Airport if the timing is right. You can also board with your dog. You can enjoy Miffy’s original drinks, crepes and soft serve ice cream on the sea on the boat. You can also board the boat with your pet dog. *The collaboration will start on July 28th Information Website >> http://www.kobe-seabus.com/
https://prcdn.freetls.fastly.net/release_image/12759/3979/12759-3979-a405c60b1d9837c22e8a33e707cc22de-2711×880.jpg Dick Bruna Table Kobe> Collaboration Menu We have a limited time menu featuring a Dutch theme. We look forward to seeing you with a special menu, including a “children’s lunch for adults” where you can enjoy little by little Dutch-inspired dishes, an afternoon tea set that can be enjoyed by anyone alone, and a parfait. “Miffy’s Miffy’s Miffy’s” will also be available, a limited edition menu item for this event. Also noteworthy is the poster on the second floor store that can be enjoyed for a limited time. Information website >>
https://dickbrunatable.com/
https://prcdn.freetls.fastly.net/release_image/12759/3979/12759-3979-07486ea00b4220b71ea2d9dee2c0454d-893×305.jpg Miffy Exhibition to commemorate the 70th anniversary of Daimaru Kobe Store Miffy (Usako-chan), born in 1955 by Dutch picture book author and graphic designer Dick Bruna, celebrated its 70th anniversary in 2025. To commemorate this, it will be held at the Kobe venue, Daimaru Museum Kobe, Kobe, with the theme of “More, More, Miffy.” Information Website >> https://miffy70.exhibit.jp/
https://prcdn.freetls.fastly.net/release_image/12759/3979/12759-3979-ce3bbb81c3cccc5b62d76418c62643a42-727×330.jpg ◆”KOBE PORT TOWER × Dick Bruna TABLE in KOBE Waterfront” Event Overview This summer event will be centered around Kobe Port Tower and Dick Bruna Table Kobe, operated and produced by Felissimo, creating lively and smiles in the Kobe waterfront area. In addition to collaborating with sightseeing, dining facilities, art, hotels and night views, there will also be spots where Miffy’s face, eyes and mouth designs will appear. The waterfront area is surrounded by the world of Dick Bruna. ・Period: Wednesday, July 23rd – Monday, September 22nd ・Sponsored by: Bruna Club, Kobe Waterfront Development
Organization, Inc. ・Sponsored by: Kobe City, Kobe Tourism Bureau, General Incorporated Foundation ◆Regarding admission ticket
reservations for “Kobe Port Tower” ・”KOBE PORT TOWER × Dick Bruna TABLE in KOBE Waterfront” reservation site >>
https://feli.jp/s/pr250702/2/ -Dick Bruna TABLE About Dick Bruna TABLE- Dick Bruna Table was born as a “shop where you can enjoy wine, meals and conversations along with Dick Bruna’s illustrations.” This is the world’s first wine bar and cafe restaurant, offering authentic alcohol, bears the name Dick Bruna. The Kobe store opened in July 2020 and the Yokohama store opened in March 2021. The permanent dining area is a cafe space with Dick Bruna’s picture books displayed, and a chic space where you can immerse yourself in Black Bear’s works, which invites you to the diverse world of Dick Bruna. Dick Bruna TABLE KOBE [Dick Bruna Table Kobe] 3-1-1 Sannomiya-cho, Chuo-ku, Kobe, 650-0021 Access: JR/Hanshin Motomachi Station (4 minutes’ walk) Opening hours: Monday to Thursday, Sunday 11:00-21:00 (LO. 20:00), Friday and Saturday 11:00-22:00 (LO. 21:00) Closed: None ・Web >>
https://dickbrunatable.com/ ・LINE >> https://lin.ee/RjdR9Boo ・Instagram >> https://www.instagram.com/dickbrunatable *Dick Bruna TABLE is supervised by Felissimo and operated by group company Antenna.
https://prcdn.freetls.fastly.net/release_image/12759/3979/12759-3979-5d0000d715571e64951665dbd473a6d5-970×99.jpg ◆Happiness to make both of you happy “FELISSIMO”: Founded in May 1965. We are a direct marketing company that sells our own products, including fashion and miscellaneous goods, through our own media such as catalogs and the web. We are also promoting projects in
collaboration with each region, such as the operation of Kobe Port Tower, and are working to contribute to regional revitalization. Everyone can become creators and gifts of happiness. Everyone can become someone who receives happiness. We are engaged in business activities aimed at simultaneously realizing “business potential, originality, and sociality” with the “happiness that will make us happy together” as our core value. – Company Profile — Company name: Felissimo Co., Ltd. Head office address: 7-1 Shinkocho, Chuo-ku, Kobe, 650-0041 Representative: President and CEO Yazaki Kazuhiko Stock code: Tokyo Stock Exchange Standard 3396 Founded: May 1965 Business content: Direct marketing business, which sells in-house developed products to consumers across the country through catalogs and websites. ◆Website >> https://feli.jp/s/pr240301/1/ ◆Felissimo’s social activities >> https://feli.jp/s/pr240301/4/ ◆Fund activities aimed at a happy society together with you >> https://feli.jp/s/pr240301/5/ Details about this release *This email will be sent automatically, so please refrain from replying.
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