[Meitetsu Hotel Holdings Co., Ltd.] [Meitetsu Komaki Hotel] New dessert born from industry-academia collaboration project ~ Local high school students seriously challenge themselves to develop “Bariche” hotel dessert menu ~
Meitetsu Hotel Holdings Co., Ltd. Press release: July 2, 2025 [Meitetsu Komaki Hotel] New dessert born from industry-academia collaboration project ~ Local high school students seriously challenge themselves to develop “Bariche” hotel dessert menu ~ Two menu items selected from ideas submitted by over 50 high school students will be available at Meitetsu Komaki Hotel from Saturday, July 19th!
https://prcdn.freetls.fastly.net/release_image/111353/157/111353-157-cb79b8a3e051eaa18f43d0493699dfb1-3900×2600.jpg Meitetsu Komaki Hotel (Komaki City, Aichi Prefecture), Morinaga Milk Industry Co., Ltd. (Minato Ward, Tokyo), and Shubun Gin High School (Ichinomiya City, Aichi Prefecture) are working together as an industry-academia collaboration project to create a new dessert menu using Morinaga Milk Industry’s “Variche” ice cream, which is currently on sale in the Tokai and Hokuriku areas, and will be available for purchase from July 19th (Saturday) at Cafe Azalea on the first floor of Meitetsu Komaki Hotel (scheduled to be on sale for a limited time until September 30th (Tuesday)). A presentation on this initiative will be held at Meitetsu Komaki Hotel from 3:30 pm on Thursday, July 17th. At the presentation, five teams selected from the menus created by 51 high school students in 17 teams will create prototypes of new desserts, and the top two will be selected as the final selection. Prototype process
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https://prcdn.freetls.fastly.net/release_image/111353/157/111353-157-c5fb1c689bbaea346315d5c74b12c6ba-3900×2600.jpg This is an experiential cup ice cream that you eat after breaking the chocolate that spreads on top with a spoon. There are chocolate pieces of various sizes inside the ice cream, so you can enjoy the chocolate luxuriously until the very end. Capacity: 110ml Suggested retail price: 300 yen (excluding tax) Sales area: Pre-sale in the Tokai and Hokuriku areas
https://prcdn.freetls.fastly.net/release_image/111353/157/111353-157-8f5c2246102760b1441b2413ca79f9a0-3900×2758.jpg 1. Overview of this initiative This initiative began with the development of a new dessert menu as part of the 35th anniversary of Meitetsu Komaki Hotel. The local Shubun Gin High School’s Food and Cooking Department was asked to develop a new dessert menu, and Morinaga Milk Industry provided ice cream for the development, starting as an industry-academia collaboration project. In addition to allowing guests at the hotel to enjoy a new type of sweets, the hotel also functions as an educational support by having local high school students think up menu items to be served at the hotel. Morinaga Milk Industry will provide the experiential ice cream “Variche Chocolate & Vanilla,” which is available in the Tokai and Hokuriku areas, and will be used as material for developing new dessert menu items. The new dessert menu items developed will be served to guests under the supervision of the Meitetsu Komaki Hotel pastry chef. ●More than 50 high school students who aim to become chefs or pastry chefs in the future will be divided into 17 teams to come up with new dessert menus. By receiving direct advice from active hotel pastry chefs, students will learn how to shape their ideas and put them into practice. The two final products will be commercialized at the hotel, allowing them to experience the entire process from product
development to sales. ●The two selected menu items will be sold at Cafe Azalea on the first floor of Meitetsu Komaki Hotel. Look forward to a new taste that combines the sensibilities of the younger generation with the skilled techniques of a long-established hotel pastry chef. 2. The process leading up to the menu decision ◆Project briefing on May 16, 2025 First, Meitetsu Komaki Hotel, the initiator of this project, explained the project and the menu, and Morinaga Milk Industry’s product development manager explained the features of “Variche” and the expectations for the menu development to the students, after which everyone sampled “Variche Chocolate & Vanilla”.
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https://prcdn.freetls.fastly.net/release_image/111353/157/111353-157-ae17e08ef2c42d75b314fcc4d76dba29-768×576.jpg ◆Menu development begins in late May 2025 ◆First selection meeting: June 16, 2025 Judges from Morinaga Milk Industry and Meitetsu Komaki Hotel reviewed the documents and selected five teams from the total of 17 teams to advance to the final selection meeting. Judging criteria: Appearance, fun, whether the menu brings out the appeal of Variche, Originality, whether it is possible to sell it at the hotel, whether it can be commercialized (cooking process), etc. ◆July 1st and 11th, 2025: Advice from Meitetsu Komaki Hotel’s pastry chef The students were even more motivated after receiving advice from a professional pastry chef.
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https://prcdn.freetls.fastly.net/release_image/111353/157/111353-157-f86c02ad7cda34d4e2308cf8b9b76524-3900×2600.jpg ◆July 17, 2025 Presentation (Final Selection) The presentation will be the culmination of the project. Which of the five finalist teams will win the right to create a menu? Date and time: Thursday, July 17th, 16:00 to 17:00 Location: Cafe Azalea, 1st floor, Meitetsu Komaki Hotel, 1-260 Chuo, Komaki City, Aichi Prefecture
https://prcdn.freetls.fastly.net/release_image/111353/157/111353-157-c96e14a1e4f358b5d461b420f118de24-3900×2600.jpg 3. Interview with the organizer Q. Please tell us about the background of this initiative. A. After selling a Bariche collaboration accommodation plan at Hotel μ-Style Inuyama Experience, which is operated by Meitetsu Komaki Hotel, and receiving positive feedback, we decided to sell a Bariche collaboration menu to commemorate the 35th anniversary of the opening of Meitetsu Komaki Hotel. We approached Shubun Gakuin High School, which has a track record of collaborations with hotels in the past on New Year’s dishes, about developing a new dessert menu as an industry-academia collaboration project. Meitetsu Komaki Hotel is committed to the development and improvement of local culture, and we believe that supporting the development of students aiming to become future chefs and pastry chefs in the food and cooking department of Shubun Gakuin High School, a local high school, is a very meaningful way of contributing to the local community. ＜Morinaga Milk Industry＞ Q. Why did you undertake this initiative? A. Variche was just released in March this year, but we hope that more customers will eat it and that it will grow into a long-lasting brand. To that end, we have decided to collaborate with Meitetsu Komaki Hotel and Shubun Gakuin High School, borrowing the fresh sensibilities and ideas of high school students so that more people can enjoy Variche. We hope that the collaborative menu using Variche will bring more people an exciting time. Q. What do you expect from the students in this program? A. We see this collaboration as a great opportunity to put what we are learning into practice. We hope that by having the students eat the menus they have developed in front of them and receiving their impressions and feedback, they will be even more motivated. Also, since many of the students will work in the food industry in the future, I think it will be a very good experience for them to see a workplace where operations and time allocation are taken into consideration.
Meitetsu Komaki Hotel
https://prcdn.freetls.fastly.net/release_image/111353/157/111353-157-da122c54ac6ddff75672fdd9b4b2e0c4-3900×2815.jpg Exterior Located in front of Komaki Station, it is an ideal base for business and sightseeing. It is fully equipped with facilities to support a comfortable stay, such as free Wi-Fi and coin laundry. The hotel has a restaurant and banquet halls of various sizes, and can accommodate a wide range of needs, including meetings and parties. Komaki Castle is within walking distance, and access to the Aichi Aviation Museum and Meiji Village is also good. Parking is also available, so access by car is also safe. With warm hospitality and comprehensive facilities, we will support your comfortable trip. Official Website Official Instagram account *This email has been sent automatically, so please do not reply.
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