~ Designing important moments for our guests to realize SHIBUYA LUXURY ~ Shinichi Yoshioka appointed as new general manager of Cerulean Tower Tokyu Hotel

～Designing important moments for our customers to realize SHIBUYA LUXURY～Shinichi Yoshioka appointed as new general manager of Cerulean Tower Tokyu Hotel ​
Tokyu Hotels Press release: July 2, 2025 ~ Designing important moments for our guests to realize SHIBUYA LUXURY ~ Shinichi Yoshioka appointed as new general manager of Cerulean Tower Tokyu Hotel Cerulean Tower Tokyu Hotel (Shibuya-ku, Tokyo) is pleased to announce that Shinichi Yoshioka will be appointed as the new general manager effective July 1, 2025.
https://prcdn.freetls.fastly.net/release_image/5113/3680/5113-3680-d7f9ebef4536cc3b2a9f35ede01873b0-3900×2925.jpg 【Love of travel is the origin】 Yoshioka is a die-hard travel lover who traveled around America, Europe, the Soviet Union (at the time) and Africa with just one backpack during his student days, and has conquered all of them except for South America and Antarctica. While he was interested in travel-related work, he was unclear about the type of work that suited him. He was attracted by the versatility of the company, which not only operates in the railway business but also in urban development, lifestyle services, hotels, and travel-related businesses, and joined Tokyu Corporation (now Tokyu Corporation) in 1993. After on-site training at stations and hotels, he was assigned to the hotel division, and gained work experience in the chain’s overall income and expenditure management, accommodation marketing, and store management. In 2007, he became general manager of Haneda Excel Hotel Tokyu. Being appointed general manager at the age of 37 was an unusual promotion, and it was a major turning point for Yoshioka as well. During his four and a half years in the position, he was responsible for the only airport hotel (at the time) at Haneda Airport, the key to Japan’s air routes, and handled the opening of the international terminal and the resulting surge in foreign guests, as well as emergency response during the Great East Japan Earthquake. In 2012, he was in charge of inbound sales as the head of the
international sales department, and worked energetically on sales activities mainly in Asia and North America to expand inbound tourism, which was rapidly increasing. After working for Tokyu Corporation for about five years, he transferred to Tokyu Hotels Co., Ltd. in 2019, where he oversaw four departments, including human resources, general affairs, finance, and business strategy, as a business management officer. After playing a central role in preparing to establish the new company, Tokyu Hotels & Resorts Co., Ltd., and launching a new brand, he has recently been in charge of important projects as a hotel operator, such as establishing a revenue management system and completely updating the hotel system. 【Designing important moments for our customers】 Yoshioka’s work style is “management that makes the most of people.” While prioritizing the growth of each associate*1 while demonstrating their individuality and abilities, he always aims to maximize the performance of each team and department and to fulfill the purpose of customers who visit the hotel in a solid and attractive way. “It goes without saying that people meeting and gathering together has irreplaceable value. The role that hotels play in providing such a place is very large, and I would like all associates to take pride in their work at hotels. A hotel can only shine when it is designed to harmonize the hard aspects such as the interior and atmosphere with the soft aspects such as the quality of the food and service. To achieve this, we carefully communicate the necessary information and design it to make the important scenes of our customers the best possible form,” says Yoshioka. ※1 Associates = At ​​Tokyu Hotels & Resorts Co., Ltd., employees are called associates. [Message from Shinichi Yoshioka] As the General Manager of Cerulean Tower Tokyu Hotel, which has been in business for over 20 years since its opening in Shibuya, Tokyo in 2001, I am taking on the heavy responsibility of being the General Manager. I spend my days feeling a mixture of a sense of responsibility and a sense of mission about the potential of this hotel. I would like to once again express my gratitude to all of our guests who have supported us and the hotel in various ways, and I will do my best to meet your expectations, however small my power may be, so I hope you will continue to support us. We believe that the strengths of Cerulean Tower Tokyu Hotel lie in the sophisticated design of its buildings and interiors that are not influenced by passing trends, the quality of its soft aspects built up by professionals in the fields of cooking and service, and its mobility, including its collaboration with Tokyu Group companies based in Shibuya. Another major feature is its deep ties with communities all over Japan. The hotel business is destined to constantly face changes with the times, but by further refining and evolving these strengths, we aim to solidify our position as a “hotel of choice.” And, while pursuing the “SHIBUYA LUXURY – a new LUXURY HOTEL that can only be created in ENTERTAINMENT CITY SHIBUYA, and only at CERULEAN,” which I took over from the previous General Manager, I will work to materialize the strategy as one of the hotels representing Tokyu Hotels. In the process, I would like to place importance on team building and organization building, where each person can improve each other and feel a sense of personal growth. Yoshioka Shinichi (Yoshioka Shinichi) Biography Born in Hamamatsu, Shizuoka Prefecture, April 1970 Graduated from the Faculty of Economics, Hokkaido University, March 1993 Joined Tokyu Corporation, April 1993 September 2007: General Manager, Haneda Excel Hotel Tokyu, Tokyu Hotels Co., Ltd. April 2012: International Sales Manager, Marketing & Sales Department, Tokyu Hotels Co., Ltd. February 2014: Secretary Manager, General Affairs Department, President’s Office, Tokyu Corporation April 2018: General Manager, Project Promotion Department, Business Development Office, Tokyu Hotels Co., Ltd. April 2019: General Manager, Business Strategy Office and General Manager, Administration Department, Tokyu Hotels Co., Ltd. July 2019: Executive Officer, Tokyu Hotels Co., Ltd. March 2023 Graduated from Tokyo Metropolitan Institute of Industrial Technology April 2023 Executive Officer, Tokyu Hotels & Resorts Co., Ltd. July 2025 General Manager, Cerulean Tower Tokyu Hotel, Tokyu Hotels & Resorts Co., Ltd. Up to the present Cerulean Tower Tokyu Hotel Overview Opened in May 2001. Located a 5-minute walk from Shibuya Station, this all-round hotel can meet the various needs of its guests. With a modern style and a touch of Japanese charm, rooms with beautiful views, versatile banquet halls, and a wide variety of restaurants and bars, we welcome you with the warm hospitality that only a Japanese hotel can offer. In SHIBUYA, where Japanese tradition, trends, and ENTERTAINMENT intersect, we are launching a project in 2024 to express the richness of the heart felt by experiencing the culture and seasonal almanac of the four seasons as “SHBUYA LUXURY”. Address: 26-1 Sakuragaokacho, Shibuya-ku, Tokyo Access: 5 minutes walk from Shibuya Station Opening date: May 24, 2001 Building overview: 40 floors above ground, 4 floors underground Operating facilities: 404 guest rooms (capacity 808 people) 11 banquet halls, 11 restaurants and bars Official website:
https://www.tokyuhotels.co.jp/cerulean-h/index.html
https://prcdn.freetls.fastly.net/release_image/5113/3680/5113-3680-4970e8cad918d87dfaad55a9b41c142e-1625×2460.jpg Above *This email has been sent automatically, so please do not reply.