The “real voices” of guests are the compass for tourism strategies. A “regional survey feature” has been released for “Easy Check-in” on smartphones! :Opentone Co., Ltd.
Open tone Press release: July 2, 2025 To media representatives The “real voices” of our guests are the compass for our tourism strategy. We have released a “Regional Survey Feature” for “Easy Check-in” on your smartphone! :Opentone Co., Ltd. Added features for local governments and DMOs. Conducting a guest survey at the time of QR code check-in provides strong support for creating data-based tourism strategies We are pleased to announce that we have added a new “Regional Survey Feature” to our “Easy Check-in” feature, which uses a QR code on a smartphone to increase convenience for guests. Not only does it streamline check-in procedures for accommodation facilities, it also allows for real-time and accurate understanding of tourist trends and needs throughout the region.
https://prcdn.freetls.fastly.net/release_image/9292/181/9292-181-5d7065ec4e2d9926cf6d15e7e6f0fda8-1280×670.png Opentone Inc. (Chiyoda-ku, Tokyo) has released a “regional survey feature” for “Easy Check-in.” This feature allows guests to answer a survey when they check in. It enables local governments and DMOs (tourist area development organizations) to take the lead in planning, implementing, and evaluating effective tourism strategies based on data. ■ Background: Challenges in the tourism industry that urgently require data utilization To realize sustainable tourism management, it is essential to promote tourism digital transformation and utilize data. However, many regions faced challenges when conducting surveys to accurately grasp tourists’ attributes, needs, satisfaction levels, etc., including the following: • Challenges with paper media: The hassle of requesting distribution and collection from accommodation facilities, the enormous cost and time required for compilation work, and low response rates. • Challenges with online surveys: Respondents’ attributes are unclear, making it difficult to identify whether they are guests themselves. • Data fragmentation: Information obtained individually by each facility is not shared or utilized throughout the region, resulting in fragmented analysis. These challenges were major barriers to developing an effective tourism strategy. ■ What the new “Regional Survey Feature” can achieve The new “Regional Survey Feature” utilizes the “Easy Check-in” mechanism to solve these issues. The survey is displayed naturally as guests check in by scanning the QR code with their smartphone, so you can expect a high response rate without placing a burden on guests.
https://prcdn.freetls.fastly.net/release_image/9292/181/9292-181-a0d07f22c7b4b65e013aded7b5c9ab08-1280×670.png 【Main Features】 1. Local governments and DMOs can freely design and operate surveys Through the newly provided “Region Management Screen,” local government and DMO personnel can freely create and edit survey questions. Surveys can also be flexibly set to be displayed or hidden according to specific periods or events. 2. Collect reliable data linked to guest information By using the guest ledger information and survey results obtained at check-in, we can collect specific and reliable data such as “what guests of what age, gender and place of residence are satisfied with and what they are looking for.” 3. Real-time data analysis and visualization The collected survey results are automatically compiled and stored in the existing “accommodation data analysis system” (owned by JTB Corporation) along with the accommodation data. The analysis results are visualized in graphs and other formats and can be checked in real time, supporting speedy decision-making. This makes it possible to carry out promotions, develop products and services, and plan events based on objective data, rather than relying on intuition or experience. ■ Benefits of implementation • Local governments and DMOs: Realize data-based tourism strategies (EBPM) Improve tourist satisfaction and create repeat visitors Contribute to increasing tourism spending throughout the region • Accommodation:Completely eliminate the burden of distributing, collecting, and tabulating questionnaires. Improve the efficiency of check-in operations while contributing to local tourism. • Guests: Simple operation that can be completed with just one smartphone Experience that directly contributes to improving the attractiveness of the area with your own opinions ■ Future Prospects Opentone will continue to strengthen the functions of “Easy Check-in” and provide solutions that are tailored to the challenges of each region. In the future, we aim to contribute to the revitalization of the entire tourist destination by considering further collaboration, such as promoting travel based on survey results and issuing coupons that can be used at local stores. ■ About “Easy Check-in” “Easy Check-in” is a service that allows guests to enter guest information and digitally save the guest ledger simply by scanning a QR code installed at the accommodation facility with their smartphone. This greatly improves the efficiency of front desk operations and reduces costs. ★Click here for the press release regarding “Easy Check-in” ★Click here for the press release on the “Accommodation Data Analysis System” ★Contact information for this matter Opentone Inc. Tourism Big Data Division, Press Office https://www.opentone.co.jp/front/contact *This email has been sent automatically, so please do not reply.
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