[JLness Co., Ltd.] Senior generation women are very satisfied! Management company JElnes conducts an independent survey on
satisfaction with hobby tours (events)
JLNES Co., Ltd. Press release: December 12, 2024 Senior women are very satisfied! Management company JElnes conducted an independent survey on satisfaction with hobby tours (events). Kamakura ranks first in the satisfaction ranking. The reason why it won first place is because of the three “easyness”
https://prcdn.freetls.fastly.net/release_image/48897/22/48897-22-6bf03e50515a7591574c6a5969b6c1f1-1198×676.png J-Elnes Co., Ltd., which operates the SNS “Shumi Time”, an event for retired people to enjoy their hobbies with like-minded friends, conducted an independent survey on the satisfaction level of hobby tours (events) held in 2024. Research method A survey was conducted among participants in all hobby tours (events) held in 2024. This time, we conducted a survey using Google Form after participating in the tour, and received responses from 74 people. In addition, a direct interview with Reiwa seniors with the same name was also conducted at the same time. In addition, by adopting an interview method that draws out the true feelings of Reiwa seniors while having fun together, rather than just a simple interview survey, we were able to discover new hidden needs among Reiwa seniors. Indicators to measure
satisfaction Percentage of people who answered “I would like to participate in Shumi Time again” Percentage of people who answered “I would recommend Shumi Time to others” Survey results It was found that the Kamakura tour (event), which ranked first in popularity, had three types of “casualness” that are important for Reiwa senior women compared to other tours. Easy to move from home The ease of the short tour (event) itself The ease of being a small group Click here for details on Kamakura tour (event): https://shumitime.com/kamakura-1/ Examples of insights from independent research on Reiwa senior women 1. Reiwa senior women prefer projects that are close by (less transfers), short hours, and with a small number of people. In other words, it can be seen that there is a very high awareness of Taipa and cost performance. Some of the things that stood out to me during the interviews were, “If I have to prepare to participate, I won’t have time to do it.”, “I’m very happy to have a short project because I have to take care of my parents,” and “We share common interests.” I want to connect with people of the same generation.” Instead of the leisurely and leisurely image of a second life that you once had, how do you enjoy your own time in your free time? And they have a strong attitude of trying to connect with their peers as much as possible. Indeed, in the Cabinet Office’s “Survey on Social Participation of the Elderly”, many respondents cited social interaction, purpose in life, and building friendships as reasons for participating in society. 2.Many Reiwa senior women are working, so it is difficult to spend time with friends Many participants continued to work actively even after reaching retirement age (on average, three days a week), making it difficult to make plans with friends. In Shumi Time, which requires only one person to participate, participants can decide whether or not to participate based solely on their own schedule, and it is also possible to deepen friendships while having fun with people of the same age group who share similar interests. It is said that by 2040, there will be more than 8.9 million single-person households with people over 65 years of age, and the needs of active Reiwa seniors alone will only increase.
https://prcdn.freetls.fastly.net/release_image/48897/22/48897-22-b23e41af367317e8dd43294839931c91-1360×926.png Source: Nippon Life “Economics Column for New Adults” December 11, 2024 3. It is important for Reiwa senior women to fill in the gaps As mentioned above, Reiwa senior women continue to work actively, and the current situation is that they own and use smartphones at a very high rate. However, it is also true that they have a gap. For example, 90% of Shumi Time’s payment methods are cash-in-hand. Reasons include concerns such as credit card fraud and wire transfer fraud. There are cases where people feel uneasy about paying in advance, so Shumi Time actively accepts cash payments on the day. Additionally, in response to the question “What made you decide to participate in Shumi Time?”, approximately 18% cited the ease of the application process, showing a gap unique to Reiwa seniors. Normal services aimed at young people often prompt users to enter personal information and profiles when applying, but many people are reluctant to reveal too much personal information. This creates a bottleneck for senior women. Simitime improved the application rate by changing from inputting information at the time of application to inputting information on the day of participation.
https://prcdn.freetls.fastly.net/release_image/48897/22/48897-22-f4b6a17756d7584853530d110a3d967a-1464×470.png No matter how active they are, there are many people who are feeling their physical decline and decide to participate after knowing in advance where to use the restroom, how often to stop by, and how to set walking speed. I understand. At Shumi Time, we are able to achieve a high level of satisfaction by paying close attention to detailed requests, which are not considered important in services that are not normally aimed at seniors. For this reason, the information available in the world often deviates from the information that seniors are looking for, and we believe that services that are truly optimized for seniors will win their trust in the future. 4.Reiwa senior women are looking for connections with their peers. Currently, approximately 100 senior women are flowing into Shumi Time’s official LINE site via SNS every day. This also suggests that the number of senior women using various SNS is increasing. After the Shumi Time tour (event), many people exchanged SNS such as LINE and Instagram, and we believe that this is also helping to eliminate social isolation among seniors.
https://prcdn.freetls.fastly.net/release_image/48897/22/48897-22-917df017680178f4f947e69c766dd650-1220×532.png Register on Shumi Time official LINE Based on these statistics, JLNES will create a system that allows people to continue participating in society no matter their age. Furthermore, the number of crimes that target the elderly has been increasing recently, and although local governments are promoting constant crisis management, the reality is that the number of victims has not decreased yet. It is hoped that through Shumi Time, connected users can easily communicate with each other and increase the number of friends of the same generation who can feel free to consult with each other, which will lead to the prevention of crimes against the elderly. We will do our best to solve the problems that will come up in 2025. ■About Shumi Time JLNES Co., Ltd. considers the social isolation of the retirement age group to be a major social issue. Social isolation among the retirement age group is a serious issue in Japan, which is a super-aging society, and in order to solve this problem, we operate the SNS “Shumi Time”, an event for adults to enjoy their hobbies. In an era of 100-year lifespans, in order for adults around retirement or older to live a fulfilling life forever, they need “fun schedules” and “friends who can enjoy hobbies with them without any conflict of interest.” We provide these through Shumi Time. I will do it. Shumi Time always has a large number of “hobby tours (events)” listed, and you can join the tour you are interested in with just one tap without any troublesome procedures. All projects are designed for solo participation by people in their 60s and 70s, keeping in mind the points that senior women value, such as being close by, short, and with a small number of people. ▼Click here for details on the SNS “Shumi Time”, an event for adults to enjoy their hobbies https://lin.ee/QlyxXBI ■About JLNES Co., Ltd. We aim to become the “world’s number one senior entertainment tech company.” Many adults in the retirement age group don’t have friends they can hang out with at any time, or they spend their days without fun plans, and they tend to stay at home or isolate themselves from society. This is a deep-rooted problem. Social isolation is a serious social issue in Japan, where the number of elderly people living alone is increasing. In order to solve this problem and create a world where adults around retirement can enjoy their days happily and
fulfillingly, Shumi Time provides “fun schedules for hobbies” and “friends who can enjoy hobbies without any conflict of interest.” We will continue to hold events for seniors using Shumi Time, provide hobby tours and events for seniors, and expand our efforts to resolve regional issues and revitalize regions in cooperation with the government throughout Japan. I’m going. ▼Company profile Company name: JLNES Co., Ltd. Representative: Representative Director Kazuki Hirasawa Location: 4-7-18 Honmachi, Fujisawa City, Kanagawa Prefecture HP: https://jellness.co.jp/ ▼Contact information JLness Co., Ltd. Shumi Time Business Department Public Relations Officer Daikichi Shinohara 080-4081-6033 daikichi.dol@jellness.co.jp
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