Aomori Prefecture x JAL x Hoshino Resorts joint project The third round of “Noresore Aomori Travel Campaign 2024 ~Aomori Marukajiri~” will be held to promote the establishment of 4-flight service between Tokyo Haneda and Misaw a! ｜Period: December 4

[Aomori Prefecture x JAL x Hoshino Resorts joint project] The third installment of “Noresore Aomori Travel Campaign 2024 ~Aomori Marukajiri~” will be held to promote the establishment of 4-flight service between Tokyo Haneda and Misawa! ｜Period: December 4, 2024 to March 30, 2025 ​
Hoshino Resort Press release: November 19, 2024 [Aomori Prefecture x JAL x Hoshino Resorts joint project] The third round of “Noresore Aomori Travel Campaign 2024 ~Aomori Marukajiri~” will be held to promote the establishment of 4-flight service between Tokyo Haneda and Misawa! ｜Period: December 4, 2024 to March 30, 2025 ~Every time your cheeks drop, your heart gets busy~ We offer a package plan that lets you enjoy winter to the fullest with unique experiences unique to Aomori, such as eating tuna, squid, and surf clams b>
https://prcdn.freetls.fastly.net/release_image/33064/1201/33064-1201-22b263e9cbf1310572eeb6fda21d65b3-3900×3900.jpg “Noresore Aomori Travel Campaign 2024 ~Aomori Marukajiri~” website https://www.jal.co.jp/jp/ja/domtour/jaldp/misawa_hoshino/
https://prcdn.freetls.fastly.net/release_image/33064/1201/33064-1201-1f2b7a3116b84882bbd7e72d2e161b1e-3900×1680.jpg Aomori Prefecture, Japan Airlines Co., Ltd. (Shinagawa-ku, Tokyo, CEO: Mitsuko Tottori, hereinafter referred to as “JAL”), and Hoshino Resorts (Karuizawa-cho, Nagano Prefecture, CEO: Yoshiji Hoshino) have teamed up to create “Noresore”. *1) We are holding the Aomori Travel Campaign 2024 ~Aomori Marukajiri~. As the third part of this campaign, we will be selling a package plan that allows you to fully enjoy the charms of Aomori through food and experiences from December 4, 2024 to March 30, 2025. This winter is characterized by the ability to enjoy dishes made with tuna, squid, and surf clams, as well as experiences unique to winter. In addition, we will open a special website to introduce programs to enjoy your trip to Aomori, and we will also be running a giveaway campaign on Instagram. *1 In the Aomori dialect, it means full. Background Currently, the JAL Tokyo Haneda=Misawa route is provisionally operating four times a day. With the establishment of four flights, transportation to Aomori Prefecture will become even more convenient. Aomori Prefecture, JAL, and Hoshino Resorts have been implementing the “Nore Sore Aomori Travel Campaign” since 2022 with the aim of establishing four flights on the Tokyo Haneda = Misawa route. This year, we would like more people to come to Aomori and enjoy the food and experiences unique to Aomori to the fullest, so we are introducing the “Aomori Marukajiri ~Every time my cheeks fall, my heart is jammed (*2) time~”. Based on the theme, we will enliven your trip to Aomori. *2 In the dialect of Aomori, it refers to a lively and fun situation where the heart is excited. Feature 1: Enjoy seasonal seafood! Tuna, squid, and surf clam fair to enjoy the taste of winter
https://prcdn.freetls.fastly.net/release_image/33064/1201/33064-1201-793106cb4d193f5544218bd9ce033e81-3000×2000.jpg Aomoriya Tuna Fair Image
https://prcdn.freetls.fastly.net/release_image/33064/1201/33064-1201-8dca3cfe6455c476d867e5f168edaf68-3000×1997.jpg Oirase Keiryu Hotel squid and surf clam fair image Surrounded by the sea on three sides, Aomori Prefecture is blessed with an abundance of seafood, including tuna, squid, and surf clams, which are said to be the king of winter shellfish. The fair will be held at two facilities, Hoshino Resorts Aomoriya and Hoshino Resorts Oirase Keiryu Hotel, so that you can fully enjoy the seasonal seafood during your trip. Aomoriya offers four types of menus using tuna, which is known as the representative food of Aomori. We especially recommend the “Tuna Nigiri Sushi” where you can enjoy the taste and umami of tuna as it is, and the “Tuna Pickled Manma” where you can enjoy tuna marinated in garlic soy sauce with other rice. You can also try “Tuna with black vinegar”, which brings out the flavor of the tuna with the mellow sourness of black vinegar, and “Tuna simmered in sansho”, which has the spiciness of Japanese pepper and the rich flavor of tuna. Pickled tuna, tuna with black vinegar, simmered tuna with Japanese pepper, tuna nigiri sushi At Oirase Keiryu Hotel, we offer squid (*3), which Aomori Prefecture boasts the largest catch in Japan, and surf clams, a popular winter ingredient in Aomori Prefecture, prepared in a variety of ways. The rich sweetness of each piece of “squid and surf clam sashimi” spreads in your mouth the more you bite into it. “Rice cooked with surf clams” is a dish where you can enjoy the sweetness and texture of surf clams, the gentle aroma of the soup stock, and the refreshing aftertaste of chopped ginger. Squid and surf clam sashimi, surf clam cooked rice, squid and surf clam plancha, surf clam rice cracker soup *3 From statistics by Omi Ward Prefectural Promotion Bureau Catch by type of fisheries (2022) Feature 2: A special experience that can only be had in Aomori in winter
https://prcdn.freetls.fastly.net/release_image/33064/1201/33064-1201-8df2f3cfc76afdb111edd218137b014a-3900×2600.jpg Aomoriya Neburi nagashi lantern image
https://prcdn.freetls.fastly.net/release_image/33064/1201/33064-1201-e56e4617de8dd2e64320887bd27dae36-3900×2600.jpg Oirase Keiryu Hotel Hyobaki no Yu image At Aomoriya, we will be holding the “Neburi Nagashi Lantern”, a winter tradition of the spectacular snow viewing open-air event. You can enjoy the fantastic scenery of Nebuta and snowy scenery while soaking in the hot springs. In the morning, we recommend riding a “stove carriage” around the snow-covered park and enjoying the snowy scenery while listening to the crackling of firewood and the soothing sound of horses’ hooves. In addition, the “Wattsudo (*4) Good Luck Festival” will be held at the museum to welcome the new year with Nebuta and the Seven Lucky Gods, and you can try out activities related to good luck with your family and friends. The most recommended is the “Tuna pole-and-line fishing fortune”, which is based on Ebisuten, the god of fishing, and has a tuna pole-and-line fishing motif. If you catch a tuna made using the Nebuta technique with a fishing rod, you will receive a tuna fortune. The fortunes of the fortunes are written in conjunction with tuna such as Otoro (Daikichi) and Chutoro (Nakayoshi), making it a unique experience that can only be found at Aomoriya. *4 Full meaning in Aomori dialect. In winter, frozen waterfalls and spring water called “hyobaku” can be seen everywhere in the Oirase Stream. Oirase Keiryu Hotel will be holding the “Icefall Light-up Tour,” an activity that lights up the icefall in a fantastical manner. The view of the icefall shining beautifully in the light is a spectacular view that can only be seen in winter. In addition, at our hotel, there will be an open-air bath called “Hyobaki-no-Yu,” which recreates an icefall. In mid-January, the walls of the open-air bath are covered with spray of frozen water little by little, creating a gigantic icefall
approximately 3.5m high and 16m wide. It is a luxurious experience that can only be experienced in winter, where you can soak in a hot spring while looking at the glistening ice-blue icefall. Feature 3: JAL Dynamic Package sells original accommodation plans with benefits Aomori has a variety of attractions, including impressive festivals, spectacular natural scenery, food culture, and hot springs. Since we are traveling to Aomori, we want you to fully enjoy the charm of Aomori, so we have created a plan for you. With the JAL Dynamic Package, you can easily arrange your schedule to suit your travel goals and enjoy the deep charm of Aomori. [Plan overview] ・Product name: JAL Dynamic Package (Planning implementation: JALPAK Co., Ltd.) “Let’s go to Aomori Prefecture using Misawa Airport! “Noresore Aomori Travel Campaign” Trip to Hoshino Resorts” ・WEB site:
https://www.jal.co.jp/jp/ja/domtour/jaldp/misawa_hoshino/ ・Sales period: Until March 30, 2025 ・Target period: Stay from December 4, 2024 to March 30, 2025 ・Accommodations: Hoshino Resorts Aomoriya, Hoshino Resorts Oirase Keiryu Hotel ・Bonus: Aomoriya…Michinoku Festival and show viewing, tuna pole-and-line fishing fortune, Aomoric Cube Oirase Keiryu Hotel…Kokedama making experience (S size), half bottle of cider, Aomori Hiba premium essential oil *The above benefits are only applicable to customers who book with adult travel fees. Feature 4 “Noresore Aomori Travel Photo Campaign” carried out During the Noresore Aomori Travel Campaign period, follow the campaign official account “@noresoreaomoritabi” on Instagram and post with either “#Noresore Aomori Travel Campaign”, “#Aomori Prefecture”, “#JAL” or “#Hoshino Resorts”. We will offer a special Aomori trip to 2 groups of 4 people selected by lottery. Campaign name: “Noresore Aomori Travel Photo Campaign 2024 ~Aomori Marukajiri~” Winter Campaign period: December 4, 2024 – March 30, 2025 Present contents: JAL round trip ticket between Tokyo Haneda and Misawa, Hoshino Resorts Aomoriya, Hoshino Resorts Oirase Keiryu Hotel 2 facility accommodation ticket (*5) *5 Accommodation tickets are for one night each, for a total of two nights, including two meals. Additionally, airline tickets and accommodation tickets have validity periods and blackout dates.