VisitBritain holds a business meeting in India inviting key travel industry stakeholders to introduce the appeal of British tourism

VisitBritain holds business meeting in India to introduce the appeal of British tourism, inviting key travel industry stakeholders ​
Visit UK Press release: November 18, 2024 VisitBritain holds a business meeting in India inviting key travel industry stakeholders to introduce the appeal of British tourism To introduce the UK as a must-visit destination to key travel industry buyers in Asia and the GCC, Visit India “Destination Britain Middle East & Asia” will be held.
https://prcdn.freetls.fastly.net/release_image/80727/13/80727-13-26877af251ffe8b41f96b18388d84c36-2449×1633.jpg (C)Alamy/Robert Harding/Mark Mawson Christmas at Selfridges, Oxford Street London The business meeting was held in Bengaluru, India from November 20th to 22nd, and brought together tourism industry professionals from all over the UK. We will hold business talks with over 70 buyers from Japan, GCC, India and South Korea to promote travel to the UK. The fair will feature hundreds of pre-arranged one-on-one business meetings, as well as networking events and seminars showcasing tourist destinations across the UK. Overseas buyers will have the opportunity to learn more about the UK’s exciting tourism products and the latest tourism experiences, expand their itineraries and drive tourism spend into local economies. In addition to networking events and seminars hosted by tourism boards across the UK, there will also be hundreds of pre-booked one-on-one business meetings showcasing the latest products and experiences. Overseas buyers are expected to expand their travel plans and return tourist spending to local economies by gaining a better understanding of the UK’s attractive and competitive tourism products and modern tourism experiences. . Tourism Minister Kris Bryant Comment by: “ We aim to position the UK as the most visited country in the world and attract further overseas investment. The India business fair is the latest effort to boost business and trade in the UK tourism industry. From the magnificent castles of Wales to the historic mansions of England, the exciting football games in Manchester and the incredible live music in Liverpool, there are endless reasons to visit and invest in the UK. ” Comments from Patricia Yates, CEO of VisitBritain, who will lead the trade mission to India: “This major business event connects UK tourism businesses with hugely important and high-value markets such as Asia and the GCC, spotlighting great tourism products and experiences across the UK and promoting sales to international markets. It is intended to By deepening your knowledge of tourism products and destinations, you can diversify your travel plans and expand your opportunities to visit the whole of the UK through your local gateway. This will ensure that the benefits of tourism spend are spread across the UK. The scale of the UK participation in this event reflects tourism operators’ desire to do business in these markets, as well as their interest in learning directly from buyers about the motivations and trends driving international travel. shows the height. Travel to the UK now with warm hospitality We look forward to sharing with you all the reasons why now is the perfect time to book. ” UK suppliers taking part in the trade mission include hotels,
attractions, transport, retailers, operators of tour and tourism services and more, showcasing a wide range of options across the UK regions. . Tourism authorities such as Tourism Wales, Cumbria Tourism, Marketing Manchester, Newcastle Gateshead Initiative, Visit West and the West Midlands Growth Company will also be participating, offering experiences in their respective regions. We will introduce products and activities that you can do. VisitBritain’s market teams will also be holding seminars to support business discussions with trade stakeholders in Japan, the Gulf, India and South Korea, providing insight into market and consumer trends. The trade mission’s activities are part of Visit Britain’s international ‘Starring GREAT Britain’ campaign, scheduled to launch in early 2025. The campaign aims to maximize the appeal of film and TV locations, giving visitors the chance to discover new things about the UK. Visit Britain Latest research found that 9 out of 10 travelers considering a trip to the UK, surveyed across 20 markets, were interested in visiting film and TV filming locations. The combined spend of visitors from Asia and the GCC is expected to contribute £5.6 billion to the UK economy this year. Visitors from these markets spent an average of £1,836 per visit, more than double the average spend of £819 across all markets. ENDS : • Visit Britain’s latest forecasts show that visitors from Japan will spend £349m this year, an increase of 43% on 2023 (94% on 2019). The number of visitors this year is expected to be 338,000, an increase of 50% from 2023 (87% from 2019). • According to a survey by Visit Britain, air routes and seat capacity from Japan continue to recover, and airline ticket bookings are increasing. Visit Britain predicts that visitor numbers from Japan will return to 2019 levels by 2026, with spending expected to recover by 2025. • 70% of Japanese travelers considering a trip to the UK are interested in visiting film or TV filming locations during their trip, according to new research from Visit Britain. I did. • For more information about Visit Britain’s inbound tourism forecast for 2024, please visit: https://www.visitbritain.org/2024-inbound-tourism-forecast • For inspiration on where to travel to the UK, see:
https://www.visitbritain.com/en • Please register here for UK tourism images: https://assets.visitbritain.org/