Tobu Top Tours Co., Ltd. “Rice Planting Festival and Homemade Miso Making Experience in Kanuma” will be held!

【Tobu Top Tours Co., Ltd.】 “Rice Planting Festival and Homemade Miso Making Experience in Kanuma” will be held! ​
Tobu Top Tours Co., Ltd. Press release: May 16, 2025 To members of the press “Rice Planting Festival and Homemade Miso Making Experience in Kanuma” to be held! ～The first event to connect Japan’s wonderful traditions to the next generation～ Tobu Top Tours Co., Ltd. (Head office: Sumida-ku, Tokyo; President and CEO: Koji Momokida) is pleased to announce that they will be holding the “Rice Planting Festival and Homemade Miso Making Experience in Kanuma” event on Saturday, June 7, 2025, together with Maenikko Brewery (Head office: Kanuma City, Tochigi Prefecture; President and CEO: Ichizo Kobayashi), which has started brewing sake by renovating a closed elementary school. This event was selected for the Japan Tourism Agency’s Regional Tourism New Discovery Project in 2024, and is being held with the aim of contributing to the utilization of local resources as part of efforts to create sustainable tourism destinations that “inherit traditions and techniques.”
https://prcdn.freetls.fastly.net/release_image/72120/303/72120-303-361238be645a2c97184751ea007aa697-1186×433.png The water and greenery town of Mae-Nikko and Kanuma City, which spreads out at the southern foot of the Nikko Mountain Range, is a region surrounded by several clear streams such as the Oashi River, which boasts extremely high water quality and transparency, as well as the Omoi River and Awano River, as part of Nikko National Park. Mae-Nikko Brewery is a facility that was renovated from Kamikasuo Elementary School, which was closed in 2015, and aims to make sustainable use of it as a tourist resource where you can make all-Kanuma local sake using Kanuma rice and high-quality water, and enjoy brewery tours and sake brewing experiences. This event is the first of a year-round sake brewing experience program event, and involves participating in a rice planting festival using “Ise Hikari” rice from Ise Shrine and experiencing miso making, in an effort to connect Japan’s wonderful traditions and techniques to the next generation. We will continue to contribute to the further growth of local resources as tourism resources by branding the surrounding area through combining tourism content from local businesses as part of our efforts to create sustainable tourist destinations that “inherit traditions and techniques.” Event Overview ■ Experience Japanese traditions through the rice planting festival event The ceremony to pray for a good harvest held before rice planting is a prayer for the growth of crops and a sign of gratitude to local agriculture and nature. By participating with your children, you can learn about the importance of agriculture across generations and have a valuable experience of feeling connected to nature. ■ Learn about
“fermentation” Receive a lecture on “fermentation” from Mr. Kobayashi, the former president of Nikko Brewery, and experience the process of making miso. The aim is to create an opportunity for parents and children to increase their awareness of the local attractions and food culture. ■First in a year-round program on the UNESCO Intangible Cultural Heritage “Traditional Sake Brewing” This event is a year-round program where you can experience Japan’s “traditional sake brewing.” The first part of this event will be a rice planting festival to pray for a good harvest, the second part will be a harvest festival in October, and the third part is planned for January 2026, when an original sake brewing experience will be held. Through these programs, you can enjoy experiencing Japan’s wonderful history and traditional techniques. ▼Click here for details and application https://forms.gle/rxwYBSncNkazLDLv8 More *This email has been sent automatically, so please do not reply.