Fairmont Tokyo makes its first appearance in Japan A first for a Tokyo hotel: Appointment of “Chief Happiness Officer named Celine” – A Heartist (employee) who embodies Fairmont’s “inclusive luxury”

【Fairmont Tokyo’s First in Japan】A first for a Tokyo hotel: “Cerene, Chief Happiness Officer” appointed ~ A Heartist (employee) who embodies Fairmont’s “inclusive luxury” ~ ​
Fairmont Tokyo Press release: May 16, 2025 [Fairmont Tokyo’s first in Japan] A first for a hotel in Tokyo: “Cerene, Chief Happiness Officer” appointed ~ A Heartist (employee) who embodies Fairmont’s “inclusive luxury” ~ From June 16th, reservations will also be accepted for the “Wantastic” accommodation plan, where you can stay with your beloved dog. Fairmont Tokyo (1-1-1 Shibaura, Minato-ku, Tokyo, General Manager: Karan Singh), which will open on Tuesday, July 1, 2025 as the first Fairmont Hotel in Japan, has announced that it has welcomed Labrador retriever Serene as an employee Heartist and appointed her Chief Happiness Officer (CHO). In addition, from Monday, June 16, 2025, we will begin accepting reservations for the “One-tastic” accommodation plan, which allows you to spend special time with your beloved dog. Accommodation plan reservation: https://www.fairmont.com/ja/hotels/tokyo/fairmont-tokyo/offers.html
https://prcdn.freetls.fastly.net/release_image/148604/5/148604-5-cefd30853a739fda4f4fd2c19f41b4ca-3900×2600.jpg Chief Happiness Officer “Serene” For more than a century, Fairmont has been at the heart of the community, witnessing many historic moments beyond the scope of the hotel. The legacy lives on today, and we offer special, memorable moments as a luxury hotel that warmly welcomes travelers from all over the world, local residents, and even your beloved dog. One of the symbolic initiatives is the “Canine
Ambassador” program, which has been introduced in eight hotels, including those in Vancouver, Boston, and Washington DC. In this program, “Wan” Heartists (dog employees) deliver healing and smiles to guests through a warm welcome in the lobby and heart-to-heart interactions. My name is Selene, Chief Happiness Officer. 】 When Fairmont Tokyo began preparing to open, it had a fateful encounter with a small Labrador retriever who was only one month old. Her adorable, gentle, calm and sociable personality immediately captured the general manager’s heart, and she began training to become a part of the hotel. In May, she passed the test of the Japan Kennel Club (JKC), and is now ready to welcome guests as a resident dog at Fairmont Tokyo. Her name is “SERENE”. Her title is “Chief Happiness Officer (CHO)”. I’m in charge of “MAKE SPECIAL HAPPEN (a special, memorable moment).” 【What is “MAKE SPECIAL HAPPEN”?】 Fairmont believes that “true luxury is inclusive.” Luxury is not just beautiful or luxurious. It is something that warmly embraces the heart, inspires, and opens up new worlds. Experiences that are woven with warmth, connection, and the charm of authenticity bring richness that resonates with the senses. Fairmont hospitality is to welcome all visitors wholeheartedly and provide them with a special moment that fills the heart with relief. A day at Celine begins with a warm welcome to our guests in the lobby on the first floor. In fact, Celine has a special motto. If you meet Celine in the lobby, please say “Fairmont”. Celine’s smile will brighten and she will be so happy that she will instinctively hold out her hand for a “one-touch”. For Celine, the Chief Happiness Officer, your words “Fairmont” are a moment of sheer happiness. Celine’s work as a “Wan (wan-chan)” Heartist will also create a special space filled with warmth that goes beyond the boundaries of the hotel. She will also become an
irreplaceable presence for the other Heartists, providing healing and energy. In addition, as Chief Happiness Officer, Celine will be heavily involved in activities to support the animal welfare organization “Tier Heim KOKUA”, a non-profit organization established in 2011. Celine will symbolize the initiative to donate 10% of the sales of the upcoming “One-tastic” accommodation plan for guests with their beloved dog, and through her adorable smile and warm presence, she will create a connection between hotel visitors and “Tier Heim KOKUA”. This initiative provides the necessary care for animals rescued from the fear of abuse, abandonment, and euthanasia, and contributes to a better future for them. 【Cerene’s One Knowledge】 ■The origin of the name “Serene” We named her “Serene” after meeting a Labrador retriever puppy that seemed to reflect the calmness and gentleness of Tokyo Bay. Just like the Fairmont Tokyo, where tranquility and urban energy are in perfect harmony, we hope that Serene will also deliver warmth and healing to guests who visit with her cuteness. ■The secret of Selene’s favorite “bed” For Selene, a happy, luxurious nap is an essential daily pleasure. This special time will be enriched by Ambient Lounge’s high-quality dog ​​bed, beloved in over 20 countries around the world. Each bed is carefully manufactured in Japan, using highly durable materials and is water-repellent and breathable. In addition, the three-layer filling, including memory foam, provides Celine with the ultimate comfort. This comfortable bed is also included in the special dog accommodation plan “One-tastic,” providing a moment of healing and happiness for both you and your dog. ■About “Cerene Jr.” As a symbol of Fairmont Tokyo’s “inclusive luxury,” the adorable stuffed animal “Serene Jr.” is a reproduction of the kindness and warmth of the resident dog “Serene.” As an original mascot of our hotel, it will warmly welcome guests in their rooms and is a special keepsake that you can take home with you. Karan Singh, General Manager of Fairmont Tokyo, said: “Through this miraculous encounter with Serene, the opening team has been given new discoveries and energy. We will continue to work with other Heartists to prepare, and look forward to the day when we can warmly welcome our guests together with Serene. A destination that everyone will want to visit is what we aim to be like as a hotel.”
https://prcdn.freetls.fastly.net/release_image/148604/5/148604-5-9c02a39d7d26b63e385923c40c9b1852-3900×2600.jpg 【One-tastic accommodation plan for a special time with your dog】 “Wantastic” is an accommodation plan that makes your stay with your beloved dog even more special and luxurious. To welcome you with care, we offer welcome amenities for your dog (original scarf, toys, snacks, etc.). In addition, we will satisfy your dog’s taste buds with an organic breakfast and gourmet dinner. In addition, you can take home a luxury bed by Ambient Lounge embroidered with your dog’s name, “Cerine Jr.”, and turndown service to further enhance your stay. In addition, we will provide exclusive welcome amenities for your family. You can spend a special time weaving irreplaceable memories with your beloved dog. Reservation acceptance start date: Monday, June 16, 2025 Price: From 235,422 yen (1 night per room for 2 people and 1 pet dog) Accommodation plan reservation:
https://www.fairmont.com/ja/hotels/tokyo/fairmont-tokyo/offers.html ■What’s included in the plan ・ Welcome amenities for your dog (original scarf, toys, snacks, etc.) ・Organic breakfast and gourmet dinner for your dog ・ Luxury bed with your dog’s name & turndown service ・ “Cerene Jr.” for families & welcome amenities About Fairmont Tokyo The Fairmont Tokyo, located on the shores of Tokyo Bay, is located in a great location overlooking Tokyo Tower to the west and Tokyo Bay to the east, offering a special moment where the dynamism of the city and the tranquility of the waterside resonate together. The hotel offers a total of 217 spacious rooms, including 29 suites, an executive lounge called the Fairmont Gold Lounge, five restaurants and two bars, an outdoor terrace, a sky chapel, a banquet hall, a spa, an indoor infinity pool, an outdoor relaxation pool, a gym, a sauna, and other facilities to satisfy both body and mind. Fairmont Tokyo is a place born from the intersection of the Shibaura area and the history of Fairmont. Paying tribute to this inevitable overlap, we aim to provide a memorable experience for all our guests as an inclusive luxury hotel open to all. Phone: 03-4321-1111 (Representative) Address: 1-1-1 Shibaura, Minato-ku, Tokyo BLUE FRONT SHIBAURA TOWER S Instagram：@fairmonttokyo | Facebook: Fairmont Tokyo About Fairmont Fairmont Hotels & Resorts are special places where intimacy and infinity come together. Since its founding in 1907, Fairmont has been deeply connected to the history, culture and community of the place it is located in, creating unforgettable, one-of-a-kind hotels, each with their own grandeur, rich character, special meaning and value. Today, Fairmont Hotels operates over 92 hotels around the world, celebrating special occasions, heartfelt joys and life’s milestones, creating memories that linger long after the visit. These include The Plaza in New York, The Savoy in London, Fairmont San Francisco in San Francisco, Fairmont Banff Springs in Canada, Fairmont Peace Hotel in Shanghai and Fairmont The Palm in Dubai. Widely known for its exceptional service, magnificent public spaces, locally inspired cuisine and iconic bars and lounges, Fairmont Hotels has demonstrated a pioneering approach in the hospitality industry and a strong leadership in sustainability and responsible tourism practices. Fairmont is also part of Accor, a world-leading hospitality group based in France with over 5,600 hotels in over 110 countries, and is a member of Accor’s lifestyle-focused loyalty program, ALL (Accor Live Limitless), which offers a wealth of benefits, services and
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