More than 80% of visitors to the Osaka-Kansai Expo gave positive feedback! [Satisfaction Survey for the Osaka-Kansai Expo] Conducted in April 2025
Nile Co., Ltd. Press release: May 16, 2025 To Members of the Media Over 80% of visitors to the Osaka-Kansai Expo gave positive feedback! [Satisfaction Survey for Expo 2025 Osaka, Kansai] Conducted in April 2025 A survey was conducted on 550 men and women from all over Japan who visited Expo 2025 Osaka, Kansai, asking about their satisfaction with the Expo, reasons for visiting, popular exhibits, and methods of gathering information. Nile Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; CEO: Hisho Takahashi; hereinafter referred to as “Nile”), which operates a digital transformation and marketing business, conducted a questionnaire survey of 550 men and women from across Japan who visited the Osaka-Kansai Expo, asking about their satisfaction with the Expo, reasons for visiting, popular exhibits, and methods of gathering information.
https://prcdn.freetls.fastly.net/release_image/55900/583/55900-583-514a82e30a21dcc5c4ce7e2987b249d8-1200×800.png Survey Overview ・Survey period: April 18-19, 2025 – Survey method: Internet survey (using Fastask) – Survey subjects: 550 men and women aged 10 to 60 nationwide More than 80% of visitors gave positive reviews. High levels of satisfaction stand out.
https://prcdn.freetls.fastly.net/release_image/55900/583/55900-583-96fcd4279f2483bb46d3e44dfbdb3599-1200×801.png Among the visitors, about half answered that they were “very satisfied,” and when combined with those who answered “somewhat satisfied,” the high level of satisfaction was about 86%. Before the event and immediately after it opened, some people expressed negative opinions, such as concerns about delays in preparation and venue facilities, but it appears that many of those who actually visited had positive impressions. Why did you visit the Osaka-Kansai Expo? Lots of experience value and curiosity
https://prcdn.freetls.fastly.net/release_image/55900/583/55900-583-a52df0a30e61244c5d5f790d7fdf467b-1200×801.png The most common answer to the reason for visiting was “Because it was a valuable opportunity.” Other top answers included “There were pavilions and exhibits I was looking for,” “I wanted to learn about cultures and technologies from around the world,” and “I was interested in cutting-edge technology.” From these results, we can see that many visitors were looking for “experiences that can only be had at the Expo.” The appeal of the Expo, being able to experience cultures and cutting-edge technology from all over the world, seems to have been firmly conveyed to visitors. The fact that many people were particularly interested in “advanced technology” and “cultural understanding” shows that the Expo is recognized as an intellectual leisure activity, not just a tourist attraction. In addition, there were relatively few passive motivations such as “I had to go for work” (2.7%) and “For family requests, education, or service reasons” (3.6%), suggesting that the Expo has an appeal that makes people spontaneously want to “go.” What was the most fun? Overseas and domestic pavilions are overwhelmingly popular
https://prcdn.freetls.fastly.net/release_image/55900/583/55900-583-b2aff02888a4186e83623b677b8f3e32-1200×801.png When asked which exhibit or event they enjoyed the most, over 80% of respondents answered that it was the overseas or domestic pavilion. The top-ranked domestic pavilion included the Japan Pavilion, which expressed the theme of the Expo, “Designing a Future Society for Life,” as a pavilion, and private pavilions where major domestic companies presented their technical and service capabilities. There were 17 pavilions in total. In addition, 158 countries and regions (※) are participating in the overseas pavilions, including the
highly-anticipated United States, and France, where you can see exhibits from world-famous fashion brands all at once, and each country’s culture, history, and advanced technology are being introduced. It is only natural that those who enjoyed the pavilions, the highlight of the Expo, would rank highly. And in third place was the “Big Roof Ring,” the symbol of the venue. The presence of the gigantic structure left a strong impression on visitors, with some saying, “It was very grand and good,” and “It was more moving than I expected.” This large roof ring is recognized by the Guinness World Records as one of the largest wooden buildings in the world, and its scale and architectural beauty are thought to have given a positive surprise to many visitors. *Includes countries and regions that were unable to open by the Expo date Japan Pavilion and America Pavilion took the top spots in facilities and events
https://prcdn.freetls.fastly.net/release_image/55900/583/55900-583-da804c28850358db2877eb118e81b8ab-1200×801.png The pavilions, which can be said to be the main content of the Expo, such as the Japan Pavilion, which displays “Mars Rocks,” the American Pavilion, which has an immersive exhibition consisting of five parts including “Moon Rocks,” and the Italian Pavilion, which displays Leonardo da Vinci’s sketches, are popular with many people. After all, it seems that being able to see the world’s most valuable exhibits up close is considered to be a big part of the value of going to the Expo. In particular, at the American Pavilion, there were voices praising the food, with people saying, “It was so exciting! The food was also really delicious.” Also, one thing worth noting about exhibits and events is that GUNDAM NEXT FUTURE PAVILION, which features a life-sized Gundam statue, made the list. It can be seen that the overwhelming scale of the Gundam statue had a huge impact on visitors. This shows that the Japanese character business can have a strong enough appeal even at international events. SNS dominates the list of tools that are useful for gathering information
https://prcdn.freetls.fastly.net/release_image/55900/583/55900-583-0977d51f38634ed7ccbd5e5a3b68e051-1200×801.png Instagram ranked first as the “most useful means of gathering information.” The fact that the information is easy to grasp because it is mainly visual, and that there are many shares of actual experiences, is probably helpful. Also, the results show that SNS was given more importance than web searches, indicating that many visitors were motivated by the freshness and relatability of the information. Looking at these responses, we can see that SNS, where people can see the experiences of people who have actually been to the Expo, resonates more strongly with those considering visiting than information obtained through web searches. However, even as social media use becomes more mainstream, web searches still maintain a certain demand at 20.4%. When people who have decided to go to the Expo look up how to make reservations and access, it is likely that they use web searches, which provide more detailed information. What kind of searches did visitors do? The most interesting thing was the “crowding”
https://prcdn.freetls.fastly.net/release_image/55900/583/55900-583-aca933e602478975ca63e05af8c60bb2-1200×801.png The most common answer was “how crowded it is.” The next most common answer was “reputation” and “to decide which pavilion or exhibit to experience.” Looking at the other top answers, we can see that people are searching for all kinds of information they need to visit the Expo, such as “access and accommodation information” and “costs involved.” Also, since many of the search results are related to “planning” and “avoiding failure,” people may be placing importance on how to enjoy the Expo in a rational manner, as it boasts an area of approximately 155 hectares, about three times the size of Tokyo Disneyland. Visitor satisfaction is excellent! Osaka-Kansai Expo gets off to a good start There were mixed opinions before the event, but when it opened, visitor satisfaction was high, and this survey showed that Osaka-Kansai Expo got off to a successful start. In addition, from the results of the survey, many respondents said they gathered information on Instagram and that they were interested in world cultures and technology, which suggests that people with high internet literacy and strong intellectual curiosity are visiting early on. Now that technology and information are deeply rooted in our lives, it is a noteworthy trend that these highly sensitive people are the ones who support the excitement in the early stages of an event. We hope that the real feedback from visitors will continue to spread through social media, leading to a wider range of visitors. ■About the use of this data 1. You are free to use the data. Please clearly state that the source of the information is “Research by Nile’s SEO Consulting Room.” 2. Please include a link to the following URL as the source. https://www.seohacks.net/blog/28072/ 3. Processing or alteration of survey results data is not permitted. 4. If we deem the content inappropriate, we may revoke permission to reproduce it and request that it be removed. ■About Nile’s DX & Marketing Support Services We have provided consulting services to over 2,000 companies, including web (SEO) consulting, owned media construction and operation support, content marketing support, and site improvement support. Nile’s unique know-how and execution capabilities will bring about change in your business. ・SEO, Web consulting ・Article creation, content marketing support ・Google Analytics 4 (GA4) implementation support, analysis, site improvement support ・LLMO (Large-scale Language Model
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https://www.seohacks.net/ebook/15940/ ・If you would like more detailed information or case studies, please feel free to contact us using the inquiry form below. https://www.seohacks.net/contact/ ■Catch up on SEO and web marketing know-how here ・Blog “Nile’s SEO Consultation Room” ・SEO topics delivered every weekNewsletter ・YouTube “Nyle TV / SEO Consulting Room” ・X “Nile’s SEO Consulting” ■About Nile Co., Ltd. Business overview: Automotive industry DX business, horizontal DX business Established: January 15, 2007 Location: JRE Higashigotanda 1-chome Building 7F, 1-24-2 Higashigotanda, Shinagawa-ku, Tokyo Representative: President and CEO Hisho Takahashi Stock code: 5618 (Tokyo Stock Exchange Growth Market) URL: https://nyle.co.jp ■Inquiries regarding this matter Nyle Co., Ltd. DX & Marketing Business Marketing Unit Contact: https://www.seohacks.net/contact/ *This email has been sent automatically, so please do not reply.
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