First in Tohoku! “The 1st Matsushima Aposhu Festival” will be held from May 31st (Saturday)

First in Tohoku! “The 1st Matsushima Aposhu Festival” will be held from May 31st (Saturday) ​ Maruyama Co., Ltd. Press release: May 14, 2025 First in Tohoku! “The 1st Matsushima Aposhu Festival” will be held from May 31st (Saturday) ~ Fall in love with oysters and get drunk on bubbles ~
https://prcdn.freetls.fastly.net/release_image/141541/12/141541-12-ca9b0e760b699eb7d96f75df94f3e1b6-2400×1350.jpg “The 1st Matsushima Awazake Festival” is an early summer festival where you can enjoy Awazake, oysters, and a spectacular view Miyagi Prefecture Matsushima Rikyu, a tourist complex located in Matsushima, one of Japan’s three most scenic spots, will hold the “1st Matsushima Aposhu Festival” from Saturday, May 31, 2025. This event is a festival with a new taste of enjoying Matsushima in early summer, inheriting the enthusiasm of the highly successful “Oysters and Warm Sake Festival” held in February 2025, which was visited by 30,000 people during the festival. Last time, the event was delayed due to congestion, but this time we have introduced a ticket system, allowing you to enjoy the event even more smoothly. This time, with the theme of the marriage of “awadake” and oysters, it has evolved into the first gourmet festival in the Tohoku region specializing in awakaku. In a spectacular location overlooking Matsushima Bay in early summer, you can enjoy sparkling sake from all over the Tohoku region, the popular Japanese sake highball, craft beer from Miyagi prefecture, and homemade Matsushima salt lemon drink, as well as exquisite gourmet food made with Sanriku oysters and local ingredients. ・Event overview Event name 1st Matsushima Aposhu Festival Date and time May 31, 2025 (Sat) – June 22, 2025 (Sun) 10:00 – 16:00 URL
https://rikyu-m.com/awazake-fes/ Location Miyagi Prefecture Matsushima Imperial Villa Participation fee 1,000 yen (equivalent to 1,000 yen worth of food and beverage tickets) *Estimated price: You can enjoy 1 glass of Aposhu 1 food item. *Additional food and drink tickets and 3 other types of tickets are also available. Advance ticket You can save up to 1,000 yen the number of lottery tickets is increasing! Advance ticket sales site is Click here Access Exit the JR Senseki Line Matsushima Kaigan Station ticket gate and walk for 1 minute on your right. For access details Click here Remarks Rain or shine, pets allowed, soft drinks available Content Please refer to the event flyer below. ・1st Matsushima Aposhu Festival event flyer
https://prcdn.freetls.fastly.net/release_image/141541/12/141541-12-1190c5a34c2c1f65803cdc706bea91a3-2384×1684.jpg ・Highlights of the event Highlight 1: Bursting the “bubbles” of Tohoku and Miyagi! Enjoy the refreshing taste of early summer with 30 types of bubbly sake.
https://prcdn.freetls.fastly.net/release_image/141541/12/141541-12-76cb7081871c6d6d62e7a4a76fc4fbfc-3900×2600.jpg A collection of 30 types of bubble sake! Focusing on Japanese sake, we also serve popular sparkling sake from all over the Tohoku region, the currently popular Japanese Sake Highball, and 8 types of craft beer from Miyagi’s popular breweries, all available on tap. More than 30 types of refreshing “awazake” are available, including a homemade Matsushima salt lemon drink made with seaweed salt harvested from Matsushima Bay! Many breweries in Miyagi Prefecture will also be exhibiting every weekend. [Example of offered Aposhu] ■Sparkling sake Miyagi: Ichinokura Sake Brewery Suzune Aomori: Hachinohe Sake Brewery Mutsu Hassen 8000 Sparkling Akita: Suzuki Sake Brewery Hideyoshi Sparkling Sake La Chante Iwate: Kamimei Sake Brewery Tono Komachi SPARK Type-H Yamagata: Dewazakura Sake Brewery Tobiroku Fukushima: Popular Sake Brewery Bottle Fermentation Sparkling Junmai Ginjo ■Sake Highball (all Miyagi) Ichinokura Sake Brewery Uninspected Dry Urakasumi Jozo Junmai Namazake Otokoyama Main Store Yuzu Sake Katsuyama Sake Brewery Junmai Ginjo U ■Craft beer from Miyagi Prefecture (8 types in total, available on tap) Forest Brewing Pilsner Miyagi Micro Brewery Yuriage White ISHINOMAKI HOP WORKS Sea Breeze Lager ■Homemade Matsushima Salt Lemon Matsushima Salt Lemon Drink Soda Matsushima Salt Lemon Sour Matsushima Salt Lemon Mojito *Prices may change depending on purchasing status. Highlight 2: Oysters and Miyagi’s “delicious food” meet bubbles. A special pairing experience only available now.
https://prcdn.freetls.fastly.net/release_image/141541/12/141541-12-bd62eada16f37a5c3b879633c88b926e-1493×1118.png Luxury gourmet oysters, seafood skewers and famous bacon skewers. Enjoy your homemade sake lees shake! Carefully selected ingredients unique to Miyagi and Matsushima that go perfectly with Aposhu. How about a luxurious pairing experience that focuses on gourmet oysters, as well as seafood skewers and Miyagi brand pork’s famous bacon skewers, all while enjoying a spectacular view? After a meal, a sake lees shake (non-alcoholic) is perfect! ■Oyster gourmet Luxury gout platter of oysters Total weight 1kg! Luxury oyster tower platter Raw oysters Grilled oysters Oyster gratin Bomb fried oyster Fried oysters Oyster rice Oyster tsukudani ■Miyagi Zao’s branded pork “JAPAN X” *Won Miyagi Branding Grand Prize Specialty! Thick-sliced ​​bacon skewers Sausage skewer ■Seafood skewers Abalone skewer Abalone sea urchin skewer Squidpoppo Tsubu skewer Shrimp skewers Highlight 3.:
Overlooking Matsushima Bay. An observation terrace complete with “feast time” with bubbles, food, and scenery.
https://prcdn.freetls.fastly.net/release_image/141541/12/141541-12-1cef1e1d33c8a0b86b6047cfb543df04-3900×2600.jpg Please enjoy the relaxing time of “Matsushima” with bubbles. From the rooftop observation terrace at 9.99 meters above sea level, the highest terrace along Matsushima Bay, you can enjoy a panoramic view of Matsushima Bay, which is home to more than 260 islands. Enjoy Miyagi’s delicacies to your heart’s content while being blown by the sea breeze with a glass of bubbly sake in hand. In case of rain, you can relax in the indoor observation seats overlooking Matsushima Bay.
https://prcdn.freetls.fastly.net/release_image/141541/12/141541-12-5f0508785443393fd3220f60568075be-3900×2600.jpg Rooftop observation terrace 2
https://prcdn.freetls.fastly.net/release_image/141541/12/141541-12-01bebb3f5ef5e954160acb147f213466-3900×2600.jpg Rooftop observation terrace 3
https://prcdn.freetls.fastly.net/release_image/141541/12/141541-12-8541fd5986fdc4baee117629390bf9fb-3900×2600.jpg Indoor observation space
https://prcdn.freetls.fastly.net/release_image/141541/12/141541-12-acf774b5e41dd67b52891de9fa205ccb-1280×853.jpg Indoor observation space 2 Highlight 4.: A grand lottery where you can win luxurious bubbly sake prizes and limited edition goods! Instagram campaign also held
https://prcdn.freetls.fastly.net/release_image/141541/12/141541-12-03fcc571a6d48fd2ade3a3faaaf8d866-3900×2600.jpg We will give away luxury prizes such as Urakasumi No. 12 Sparkling Silver Label and Dewazakura AWA SAKE Honoawa, as well as Awa Fest exclusive goods and other luxury prizes to enjoy bubbles! Win gorgeous local prizes in the lottery! Win luxury Awazhu, Awa Fest limited goods, sake brewery original goods, and more! You can participate in the “Raffle Lottery” where there is no chance of losing.
Participation conditions are to get one lucky ticket by achieving any of the following! ・When purchasing tickets ・Receipts totaling 3,000 yen or more for use of facilities in Matsushima Rikyu (*excluding usage of Awazhu Festival) ・Present one food and drink ticket The lottery will be held at the lottery reception booth at the venue. Be sure to take home some gorgeous prizes along with your memories of the festival. “#Matsushima Awazhu Festival” posting campaign too! Get a limited edition sticker of your choice If you post a photo taken at the Awashu Festival venue on Instagram with the hashtag “#Matsushima Awazhu Festival”, you will receive a limited edition original sticker of your choice on the spot! Share your “favorite moments” such as bubble wine, oyster gourmet food, and photo spots, and get stickers that can only be obtained here! Please present your posted screen at the lottery reception booth. Participation in the posting campaign is limited to one time per person. How to participate in the event Food and beverages at the venue will be purchased at ticket sales booths, and tickets will be exchanged at each food and beverage booth. There are four types of food and drink tickets: We are also selling advance tickets that save up to 1,000 yen and increase the number of lottery tickets! Click here to purchase advance tickets ​ Ticket type Great value advance tickets Same day ticket Set A (4 food and drink tickets) 1,000 yen 1 lucky ticket 1,000 yen B set (8 food and drink tickets) 1,900 yen 2 lucky tickets 2,000 yen 1 lucky ticket C set (16 food and drink tickets) 3,600 yen 3 lucky tickets 3,800 yen 2 lucky tickets D set (32 food and drink tickets) 7,000 yen 4 lucky tickets 7,500 yen 3 lucky tickets *With 2 to 3 food and drink tickets, you can enjoy one item of bubble wine or food. *When purchasing your first ticket, you will receive one paid area admission ticket (equivalent to 400 yen) free of charge. We want to share Miyagi’s early summer food culture with as many people as possible The “1st Oyster x Amalgamous Sake Festival” was planned with the hope that you could experience the charm of Matsushima in early summer and a new way to enjoy the season, through a variety of oysters and local
ingredients that can be enjoyed with refreshing amalgamous sake, and a spectacular location overlooking Matsushima Bay. As the gateway to Tohoku, Matsushima is a tourist destination along with Sendai, and of course Miyagi, but please enjoy the beauty of Tohoku, which is known for its rice. We hope that new discoveries from Tohoku and Miyagi, such as sparkling sake from Tohoku, craft beer from Miyagi, and Matsushima Salt Lemon made with seaweed salt harvested from Matsushima Bay, and the enjoyment of sparkling sake, sake, and craft beer will become more familiar to you.
https://prcdn.freetls.fastly.net/release_image/141541/12/141541-12-4144c712694e2f93c9cbfac7c61abb9d-1686×461.png Enjoy Matsushima’s early summer while enjoying refreshing bubbles and seasonal flavors at the “1st Oyster x Awazake Festival”! What is Matsushima Imperial Villa in Miyagi Prefecture Miyagi Prefecture Matsushima Rikyu is a tourist complex that opened in 2020 on the site of the former Marinepia Matsushima Aquarium, located a 1-minute walk from JR Matsushima Kaigan Station. We offer a variety of experiences to enjoy Matsushima, including gourmet seafood, souvenirs, traditional craft experiences, a rooftop observation deck with a panoramic view of Matsushima Bay, and a garden modeled after more than 260 islands. Miyagi Prefecture Matsushima Imperial Villa Homepage
https://rikyu-m.com/ ≪Operating company: Maruyama Co., Ltd.≫ The Maruyama Group, headquartered in Zao Town, Miyagi Prefecture, celebrated its 60th anniversary in 2018, and as a general trading company that started in the southern part of the prefecture, it has expanded its business to include more than 11 companies and offices from Hokkaido to Tokyo. In the tourism business, we opened Matsushima Rikyu in Matsushima in 2020, a tourist hub in Matsushima, and we operate Matsushima Rikyu Umi-no-Eki, a hub of restaurants in the Matsushima area, as well as The Venetian Hotel Shiroishi Zao, located a 30-second walk from Shiroishi Zao Station on the JR Tohoku Shinkansen. Maruyama Co., Ltd. homepage https://www.maru-yama.jp/