[4/25 OPEN] Bring back the extraordinary. Okinawa Goldfish Museum, an art experience space with dancing goldfish, will finally open tomorrow in Ashibinaa
UWS ENTERTAINMENT Co., Ltd. Press release: April 24, 2025 [4/25 OPEN] Bring back the extraordinary. Okinawa Goldfish Museum, an art experience space with dancing goldfish, will finally open tomorrow in Ashibinaa UWS ENTERTAINMENT Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director: Masanori Miyazawa, hereinafter referred to as UWS) and Okinawa Times Co., Ltd. (Headquarters: Naha City, Okinawa Prefecture, Representative Director: Kazuhiko Taketomi, hereinafter referred to as Okinawa Times Co., Ltd.) have jointly established Okinawa Outlet Mall in Tomigusuku City, Okinawa Prefecture. At Ashibinaa, we will jointly hold the grand opening of UWS AQUARIUM x THE OKINAWA TIMES OKINAWA KINGYO MUSEUM, a new experiential art facility that combines goldfish, art, Japanese culture, the charm of Okinawa, and entertainment, tomorrow, April 25, 2025. In commemoration of the grand opening, admission for infants will be free until the end of 2025. Please take this opportunity to visit with your entire family.
■ Overview of “UWS AQUARIUM × THE OKINAWA TIMES OKINAWA KINGYO MUSEUM” This facility is a one-of-a-kind entertainment aquarium that combines goldfish, art, Japanese culture, the charm of Okinawa, and
entertainment. Approximately 2,000 goldfish and 55 types of goldfish are on display inside the museum. A variety of goldfish, including the world’s largest goldfish “Jumbo Oranda” and “Ryukin”, which has deep connections with Okinawa, decorate the fantastic space like moving art. One of the highlights is the impressive exhibition space, including the large aquarium that is over 3 meters long. Additionally, you can enjoy special productions created in collaboration with artists, such as collaborations with the art group Mirror Ballers and Reiichi Namatame, a maverick in the glass art world. Additionally, Okinawa is a land rich in inclusiveness that has culturally
intersected with Asian countries and mainland Japan. It has a cultural background that has embraced and harmonized its uniqueness and diversity. The Ryukin, the symbol of this facility, is a goldfish that is said to have come to Japan from China via the Ryukyus, and has deep ties to Okinawa. We hope that along with the story of the goldfish, which is a “journey that connects cultures,” the facility itself will also become a bridge that connects people, nature, and art. [A new proposal for Okinawa tourism called “Experiential Mall”] This initiative, which allows people to enjoy shopping and cultural experiences at the same time, is a symbol of the trend toward “experiential consumption,” which is gaining increasing interest in the tourism industry. This shift in value from “objects to
experiences,” in which visitors not only purchase things but also are moved by the atmosphere, space, and presentation of the place, is leading to the creation of new attractions that go beyond the traditional framework of shopping malls. It is expected that it will function as a place for tourists to add an emotional experience to the end of their trip, and for local residents as a place where they can casually enjoy an extraordinary experience, and there is a growing possibility that new movements will be born in both tourism and the local area, involving domestic and international visitors. ■ Overview of each zone ZONE1: Festival -MATURI- This is an area where you can experience goldfish fairs, such as goldfish scooping and super ball scooping, based on the image of a traditional Japanese night festival.
https://prcdn.freetls.fastly.net/release_image/70875/124/70875-124-fe0e162a6607aea7fb7206302d7a2029-1566×1046.jpg
https://prcdn.freetls.fastly.net/release_image/70875/124/70875-124-081219d09aa7d9400bf4154e6de79feb-1566×1046.jpg ZONE2: MIZUKAGAMI- Glass art goldfish created in collaboration with artist Reiichi Namatame is on display. We invite you to a mysterious space using mirrors that change the way you see them due to the refraction of light.
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https://prcdn.freetls.fastly.net/release_image/70875/124/70875-124-a83026aa9e76af8849a2a20b39119beb-1566×1046.jpg ZONE3: Hanami -HANAMI- This is an area where you can take
commemorative photos with elegant goldfish surrounded by flower art inspired by tropical Okinawa.
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https://prcdn.freetls.fastly.net/release_image/70875/124/70875-124-e697f32b35dcac5f720dcbe168199c80-1566×1046.jpg ZONE4：DEJIKIN- A fusion of interactive goldfish scooping and fortune telling using modern technology. If you scoop a goldfish into your palm, a fortune will appear.
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https://prcdn.freetls.fastly.net/release_image/70875/124/70875-124-b1e30d0451cebc5ff93084327bdb2318-1566×1046.jpg ZONE5：SAMURAI- A space created by GAKYO MIYAZAWA with a sense of wabi-sabi that fuses the beauty of Japan and the beauty of goldfish. You can feel the heartbeat of the goldfish’s life as a living piece of art.
https://prcdn.freetls.fastly.net/release_image/70875/124/70875-124-bbaba903415a00b905e3144959b43398-1566×1046.jpg
https://prcdn.freetls.fastly.net/release_image/70875/124/70875-124-10285afe4ca4ee696ba9ff372196e89c-1566×1046.jpg ZONE6：MIYABI- A space inspired by a princess’s goldfish room with a variety of colors. You can take spectacular photos.
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https://prcdn.freetls.fastly.net/release_image/70875/124/70875-124-860c0debad47789a28c9c34a2a42918c-1566×1046.jpg ZONE7: KINGYO DISCO- The main artwork, created in collaboration with the art group “Mirror Ballers”, stimulates the five senses. This is a different space disco that can only be experienced at the Okinawa Goldfish Museum.
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https://prcdn.freetls.fastly.net/release_image/70875/124/70875-124-ad106301603e08c318c43269279cf5f1-1566×1046.jpg ZONE8: Kamami Corridor -UWAMI KAIROU- Inspired by the Edo Goldfish Festival, this is a walking space where you can see goldfish from the traditional Japanese viewing method, where cute goldfish lanterns swim in the air.
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https://prcdn.freetls.fastly.net/release_image/70875/124/70875-124-eebb10c72fe10253194317972658bdaf-1566×1046.jpg ■ About the collaboration artist
https://prcdn.freetls.fastly.net/release_image/70875/124/70875-124-a1496126d0cef5373c955b85e1692177-1798×1200.jpg ▼ Aquarium producer “GAKYO MIYAZAWA” As the representative of UWS ENTERTAINMENT, he is a maverick of Japan’s aqua scene who has pioneered a new style of aquarium by calling the aquarium a
https://prcdn.freetls.fastly.net/release_image/70875/124/70875-124-35828e46d6aa5f3abe5cffcef87ee00d-1280×1280.jpg ▼ Reiichi Namatame (Reiichi Namatame) Based on an original story depicting a world where everything is turned into glass, this scene is expressed through glass installation works. He is active in exhibition styles both indoors and outdoors, such as at outdoor music festivals and commercial facilities. By depicting brightly colored plants and vitrified creatures that emit light, he creates a fantastical depiction of strange and mysterious forms of life that adapt and evolve to any changes in the environment. Attempting to embody a glassy world.
laboratory” Gallery Vinyl Tape (Kyoto) “FUJI ROCK FESTIVAL’24” NAEBA SKI RESORT (Niigata) and many others
https://prcdn.freetls.fastly.net/release_image/70875/124/70875-124-7e1b196ff98d1cde493eb6744485b673-1430×1144.jpg ▼ MIRRORBOWLER An art group that creates spaces of light and shadow. Started activities in 2000. It consists of members from various genres such as graphic designers, photographers, artists, and lighting artists. By enveloping the space with light imbued with feelings of love and joy, we value Japanese culture and nature, and value the inspiration we derive from them, aiming to create works that speak to the hearts of people, regardless of age, gender, language, or religious beliefs.
(university/vocational students and above): 1,500 yen Children (elementary, middle and high school students): 800 yen Infant (4-6 years old): 300 yen Children under 3 years old: Free *Admission for infants is free during the opening commemoration period (within 2025). [About discounts for people with disabilities] If you present a disability certificate, the admission fee will be half the normal price for the person with the disability certificate and one accompanying person. Please purchase tickets at the reception on the day. *Cannot be used in conjunction with other discounts Location: 1-188 Toyosaki, Tomigusuku, Okinawa 901-0225 Okinawa Outlet Mall Ashibina Okinawa Kinka Museum ■About “UWS ENTERTAINMENT Co., Ltd.” (Website https://www.uws.jp/） Company name: UWS ENTERTAINMENT Co., Ltd. Location: 1-7-1 Daiba, Minato-ku, Tokyo 135-0091 Aqua City Odaiba 3rd floor Representative: Representative Director Masanori Miyazawa Business details: Event planning and management, aquarium production, exhibition and maintenance, aquarium lease and rental ■About “Okinawa Times Co., Ltd.” Company name: Okinawa Times Co., Ltd. Address: 2-2-2 Kumoji, Naha City, Okinawa 900-8678 Representative: Kazuhiko Taketomi, President and CEO Business details: Publishing daily newspapers (Okinawa Times, Nikkan Sports Okinawa regional edition), cultural projects and publishing business
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